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Results-Driven Digital Marketing Blog

          

Voice Search SEO: Strategies To Dominate the Search Results

“Hey Siri, where is the closest café?” “Alexa, what are the best laptop bags under $100?” “OK, Google. How do I fix a leaky toilet?” Have you ever heard someone say these types of sentences out loud? Or maybe you’ve said them yourself. Over 125 million individuals in the U.S. use voice search...

  David Carpenter         
woman talking into cellular phone in front of a laptop

Voice Search SEO: Strategies To Dominate the Search Results

“Hey Siri, where is the closest café?”

“Alexa, what are the best laptop bags under $100?”

“OK, Google. How do I fix a leaky toilet?”

Have you ever heard someone say these types of sentences out loud? Or maybe you’ve said them yourself. Over 125...

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laptop open on a google analytics page

Google Analytics for Beginners: How To Get Started With Data Tracking

After months of planning, designing, coding, and tweaking, you finally launch that website for your new business, or maybe your new app just went live on the App Store. Congratulations!

Now that people can access it, is your work done?

No! The...

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The Art of Storytelling: How to Craft Content That Resonates

Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?”

As human beings, it’s not enough to just be told. We want to feel. We want a reason that...

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Building Long-Term Relationships With Influencers: A Strategic Approach

Once upon a time, brands made million-dollar deals with A-list celebrities and high-profile public figures wearing their clothes or using their products. Influencer marketing was just that — famous people in front of professional cameras.

...

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masked person in front of computer monitors

Protecting Your Budget: Strategies To Prevent Ad Fraud

When you last launched a high-budget ad campaign, did you notice the analytics lighting up with thousands of clicks and impressions, but your conversions barely moved? If you dig deep, you’ll likely find traffic from suspicious sources and realize...

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mobile phone with map on top of map with location pins

How To Optimize Your Google Business Profile Listing for Local Search

Everyone has experienced looking for a coffee shop during a lunch break or needing a nearby mechanic after a flat tire. In these situations, you pull out your phone, type “best [service] in [city],” and immediately get a list of options.

A local...

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cell phone with AI apps

The Top AI Tools Every Designer Should Be Using in 2025

AI is everywhere and is changing the marketing game. There’s no stopping it.

Hence, you as a digital marketer should leverage its power, whether personalizing messages or creating smash-worthy content that resonates and converts.

With so many...

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marketing rivals

Affiliate Marketing vs Influencer Marketing: Which Is Right for You?

Many marketers know that digital marketing has come a long way since the early days of the internet. Back in the 1990s, businesses were just starting to figure out how to show up online. A decade later, search engines got smarter, and social media...

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Is Email Marketing Still Relevant in 2025?

Having been around since the late '70s, email marketing has long been one of the most prevalent approaches to driving leads and reaching prospective buyers. However, like bell bottoms and oversized collars, there seems to be less reliance on it,...

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woman wearing glasses with digital thinking images

Optimizing Content for AI-Powered Search Engines

The internet has undeniably reinvented how we live, shop, and work. It has positioned search engines as the ultimate gateway to information, from Bing and Yahoo! to the world’s most used engine, Google.

For decades, businesses have competed for the...

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The Role of Social Proof in E-commerce: Building Trust and Credibility

E-commerce puts digital marketing at the forefront of business strategies. In this industry, social proof is the psychological phenomenon of individuals looking to each other’s actions to guide their own behavior. This concept reflects the...

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rocket your ppc campaigns with ad extensions

Supercharge Your PPC Campaign With the Power of Ad Extensions

Pay-per-click (PPC) advertising is every digital marketer’s trusted weapon. It drives targeted traffic and converts leads, yielding up to 200% ROI with effective optimization. You may be using this approach, but are you maximizing it? You must try...

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Advanced Web Analytics: How To Turn Data Into Actionable Insights

Digital marketing has long been an established part of every business strategy. It is undoubtedly an effective approach, but every marketer must be ready for how dynamic it can be. Fortunately, you have advanced web analytics as your guide.

When we...

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ad copy vs website copy

Ad Copy vs. Website Copy: Mastering the Art of Persuasion in Digital Marketing

Content marketing is exciting. Not every digital marketer will agree, but what better way to let people know what you’re offering than through words and visuals?

Words are everywhere in digital marketing, with ads and websites being two of the most...

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keywords

Mastering Negative Keywords: Boost Your PPC ROI and Ad Relevance

Pay-per-click (PPC) campaigns are one of the many channels digital marketers rely on to drive website traffic. To leverage this form of advertising, you must be excellent with keywords, especially negative keywords.

Negative keywords are words or...

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Maximizing Your ROI With Repurposed Content

A 2024 survey revealed that many businesses worldwide plan to increase their content marketing budgets. This proves that content is still “king,” and marketers are looking for more ways to use it. So, are you making the most of your investment? 

You...

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PPC icons

Common PPC Mistakes That Could Be Costing You Thousands

Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall...

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2025 target with hand

Content Marketing in 2025 – Trends You Can’t Afford to Ignore

As 2025 rushes in, we can all agree that the developments in the content marketing space during 2024 have been happening at a breakneck pace. From AI to Google’s ground-shattering April 2024 core update, there have been numerous recent marketing...

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cell phone with voice search activated

How To Create Content That Ranks for Voice Search Queries

Everybody is boarding the voice search train, and for good reason. About 33.6% of Americans of all ages use voice search to look up things online. This surge in usage sets up a flourishing future for this up-and-coming search tool. 

The below guide...

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cell phone with new message alert

SMS Marketing Strategies That Drive Immediate Action

If you feel SMS marketing isn’t getting you the desired results, you might just need to change your strategy or approach. 

Contrary to popular belief, SMS is a highly effective marketing channel because it allows you to speak directly to your...

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audience categorization

Categorizing Your Audience for SEO

Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience...

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computer on desk with remarketing images

The Role of Remarketing in PPC: How to Win Back Lost Customers

You can’t always convert leads the first time. Sometimes, you must remind them about your company and product to rekindle their interest in your offerings. This practice of targeting users who’ve already engaged with your content or ads is called...

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tablet screen with public relations keywords on a desk

From Press Releases to Influencers: How to Evolve Your Digital PR Strategy

Digital public relations (PR) have evolved drastically over the past few years. Press releases are now considered old school, and you need to adopt new strategies to maintain credibility in a competitive landscape. You’ll need to use a blend of...

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The Power of Livestreaming: Connecting with Your Audience in Real Time

In recent years, livestreaming has gone from a niche activity to an essential tool for digital marketing. This practice allows marketers, companies, and brands to interact with people directly, creating a unique way of audience engagement. Let’s...

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woman with credit card looking at computer

The Role of User Intent in SEO: Optimize for What People Really Want

Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...

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man in suit with bullhorn electronics on color waves

The Evolution of Affiliate Marketing: What’s New in 2024?

In the past, affiliate marketing — where a person advertises your brand or products in exchange for a commission — was a niche approach to digital marketing. However, this practice has become widespread in recent years, now a mainstream digital...

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brain with purple background

The Psychology of Conversion: How to Influence Customer Decisions

Conversion rate optimization, or CRO, is the practice of increasing the number of people who perform a specific action on your website. A good rate means your digital marketing efforts are working. How do you achieve optimal CRO results? One way is...

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red link in a chrome chain

Off-Page SEO: Building Backlinks That Matter

Off-page SEO is among the most impactful in search engine optimization. This domain refers to all activities outside of your website that affect your search engine rankings. Mastering this area is hard and unpredictable, especially when it comes to...

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AI handshake with human hand

Optimizing Content Creation with AI Tools

Finding time to produce high-quality, consistent content is challenging for busy business owners juggling multiple responsibilities. However, AI content creation tools can assist users in generating a wide range of content, from blog posts to social...

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60 Days with Otter.ai

Otter.ai: Transforming Client Communication and Time Tracking in Digital Marketing

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Domains Vs Links

In digital marketing, SEO (search engine optimization) is essential for enhancing online visibility and driving organic traffic. Choosing the right domain names is crucial for SEO and online visibility. The domain name system (DNS) plays a vital...

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ornate pillars

Building the Perfect Pillar Page

Pillar pages benefit both readers and search engines, making them essential to any successful content marketing strategy. From boosting SEO rankings to providing a better user experience, pillar content drives traffic and generates leads effectively.

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stopwatch in blue colors, time to rebrand

How to rebrand your business in 2024

Reinvigorating Your Brand Identity in 2024: A Comprehensive Guide

In today’s rapidly evolving, digital marketing landscape, even well-established brands must regularly reassess their identities to stay relevant. As consumer preferences and...

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A typeface on white background

What is the Sans Serif Invasion?

How and Why Brands are Changing Their Logos

Today it seems like you can't go anywhere without seeing a logo featuring a sans-serif font. Sans-serifs have taken the branding world by storm, yet hardly anyone realizes it, with companies across various...

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white orchids, white background, simplicity

Should Your Business Opt for Brand Simplification?

The Power of Simplicity in Branding: A Modern Approach to Visual Identity

In today’s fast-paced digital landscape, the importance of a brand’s visual identity cannot be overstated. A compelling visual identity can significantly influence brand...

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migrating birds flying at sunset

How to Prepare for GA4 and the Upcoming Google UA Sunset - Part 3

To make informed decisions, understanding user behavior is vital, and Google Analytics provides essential tools to achieve this. The world of web analytics is changing rapidly, and keeping up with it is crucial for business success. A major shift is...

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migrating birds flying at sunset

How to Prepare for GA4 and the Upcoming Google UA Sunset - Part 2

Are you ready to migrate to Google Analytics 4 (GA4) and make the most of your analytics data? Web analytics is changing fast, and businesses need to keep up to stay ahead. A significant transformation is underway with Google Analytics, which means...

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dark red sunset

How to Prepare for GA4 and the Upcoming Google UA Sunset - Part 1

The world of web analytics is rapidly evolving, and businesses must keep up to stay ahead of the competition. It's essential to learn how to prepare for GA4 (Google Analytics 4) and the coming Google Universal Analytics (UA) sunset on July 1, 2023....

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masculine arms in front of computer monitor with cell phone organizing design with colored markers

Effective Tagging and Categorization Elevates Your Marketing Strategy

Are you struggling to keep your marketing materials organized and easily accessible? Do you find it challenging to track the success of your campaigns and find areas for improvement? The solution might be as simple as effective tagging and...

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How To Use Internal Links for Better Customer Engagement

Customer engagement is what it’s all about in the world of marketing. Gone are the days when you could rely on catchy slogans to drive a site or product’s curb appeal. Now, you need ways to entice several actions from your audience, whether it’s a...

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digital figure surrounded by 1s and 0s

What Do We Know About Google’s Algorithm?

With the ever-changing landscape of SEO, it can take a lot of work to keep up with Google’s algorithm updates.

Knowing what factors influence your website’s ranking is essential for any successful SEO strategy. But with so much information out...

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Man yelling with a megaphone

Best Practices for Content Marketing

This past year has been anything but ordinary for businesses and digital marketers. And there’s no sign that the coming year will be any different. One thing that has changed is the way people discover and relate to brands. It is more...

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black boxes with gold check marks and gold pen

10-Point Checklist for Launching Your Business Site for the First Time

Guest Author: Paul Wheeler

So you’re about to launch a new site? Congrats! We already know that a ton of work has gone into it to get to this point… But the process is not quite over yet. Before you hit the “publish” button, there are a few things...

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History of Google Updates

Let's face it, how we approach search engine optimization (SEO) today differs from how it was done ten years ago. One key reason is that search engine algorithms have been refined to better serve user needs.

While many algorithm updates are subtle...

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8 Branding Trends To Follow in 2023

At Connection Model, we understand the importance of keeping up with the latest trends to ensure the success of your business. With new technological advancements and changing consumer preferences, it’s more important than ever for brands to stay...

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marketing dial in blue

What Is Omnichannel Marketing?

With the intense competition out there, businesses are constantly looking for ways to maximize their customer engagement and reach. Omnichannel marketing is a strategic approach that allows companies to provide customers with a unified experience...

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video screens with AI model in background

Using The Power of Video for SEO

Are your digital marketing strategies struggling? If your brand or business is serious about increasing website visibility and engaging your audience, it’s time to step it up with video marketing for SEO.

How does video marketing work and how can...

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fingers in a picture frame with video play box

Digital Marketing with Video: Essential Strategies for Any Business

There is one thing that everyone knows, and it’s that video marketing sells. Everyone uses video, whether you tune in to social media or see the stats on YouTube. Even all top businesses today have video integration on their websites and marketing...

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black background with drawn lightbulbs, gears, and graph

Important Marketing Strategies for 2023

Whether you’re starting a brand new business this year, or you’ve been in the industry for years, it’s imperative to incorporate the latest marketing trends to stay relevant in today’s highly competitive marketplace. To ensure that your business...

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construction tools digital marketing tools overlay

The Most Important Digital Marketing Tools for 2023

We've reached the age where digital marketing, and the use of online marketing tools have become a crucial part of any successful business strategy. Online marketing tools like, new apps pop up each year and with it more and more social media...

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cardboard hashtag in a shipping container

How Important Are Hashtags?

Hashtags are everywhere on social media. But what do they do? And how important are they?

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magnifying glass on pink and grey background

What Are the Top Search Engines, and Do They Matter for My Business?

Indeed, search engine presence and visibility are precursors to conversions. However, there’s always the age-old two-part question: 

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feminine hand turning a block from 2022 to 2023 digital marketing trends

Key Digital Marketing Trends for 2023

As we move further into the 21st century, digital marketing continues to evolve at a rapid pace, becoming more diverse, inclusive, and connected to real customer needs. With new technologies and platforms emerging every year, it can be difficult to...

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robot at a computer

What’s the Fate of AI and Digital Marketing?

On August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.

This change means that marketers must shift their...

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circle light around cell phone for video of woman wearing leopard print shirt

How To Create a Winning TikTok SEO Strategy

Have you been wondering how to dominate TikTok search results? Or maybe you’re trying to understand if TikTok provides a viable opportunity for your business.

In this blog post, we’ll break down everything you need to know about TikTok SEO.

We’ll...

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website design strategy

Top 8 Must-Haves for Website Design

Today, a business website isn’t enough to guarantee high conversion rates. After all, there are 1.88 billion sites globally, each vying for consumer attention.

Instead, companies may need to learn some new tricks and follow industry trends to...

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social media strategy blocks with hand

How Should I Use Social Media to Market My Business?

Social media is one of the most popular uses of the internet. It’s a great way to connect with people from around the world — including customers.

A majority of marketers are using social media for business these days; because accounts are free,...

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Expertise.com Best SEO Agency Award

Bellevue SEO Bellevue SEO Agency: Connection Model Named Top

Connection Model offers SEO services tailored explicitly for Bellevue businesses, helping local companies optimize their online presence and grow. Bellevue SEO services are crucial for improving search rankings, attracting more qualified traffic,...

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intersection of website structure, links, and content determines SERPs and rank

How Can I Improve My Rankings?

Search engine optimization (SEO) has become a household term in the small business world. It’s no secret that appearing higher in search engine rankings can mean the difference between getting found by customers and remaining invisible.

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classic pillars in sunset lighting

What Is a Pillar Page and Do I Need One?

The terms “pillar page” and “topic cluster” are often used together, but the concepts are quite different. A pillar page is a standalone page on your website that covers an overarching topic in-depth. A topic cluster, on the other hand, is a group...

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body with toe tag on silver table black question marks infographics & ebooks on tag

Is the Infographic Dead? How About the E-Book?

It’s hard to believe that it has been ten years since content marketing tools like the infographic and the e-book were at the height of their popularity. Back then, businesses of all sizes used these tools to make information visually appealing, and...

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website graphic purple green yellow page title = title tag

The Importance of Headings and Tags on Your Website

Search engine optimization (SEO) has been at the top of every digital marketer’s to-do list for some time. After all, Google now processes 8.5 billion searches daily. If you want to capture a bigger piece of that pie, we recommend cranking up your...

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acronym KYC - know your customer with magnifying glass

Decoding the Alphabet of Marketing Acronyms

Have you ever heard of SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals? What about PEST (Political, Economic, Social, Technological) analysis? If acronyms like these make your head spin, you’re not alone. Marketing acronyms can...

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red pins added to black and white map by hand

What Are Local Citations?

These days, businesses have to be much savvier about how they market themselves online. In the past, a website was often enough to attract customers and generate leads. Today, businesses need to do much more to ensure their online visibility. One of...

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workbook content is king with keyboard

Content Marketing 101

“Content is king.” This statement is as true now as when Bill Gates said it in 1996.

Today, content marketing is one of the fastest, most affordable ways to capture, engage, and convert quality audiences. It has revolutionized the online scene, and...

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What Are Sponsored Social Posts and Should I Use Them?

How do you stand out and compete with companies that competitively offer similar products and services as you? You need to get creative.

One way companies have done this is through paid advertising - where you create ad content and target a...

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The Blog in 2022

Most marketers would agree a blog is important to your business’s website and to creating organic search opportunities. But what are the rules and guidelines for business blog writing in 2022? How long should they be? What format should they follow?...

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Looking for the Best Web Design Tool?

Websites are great for driving traffic to your business and increasing sales. But before you can enjoy these benefits, you must ensure that your website is functional, beautiful, and snappy.

Slow and clunky websites can turn away potential...

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color palatte in paint stripes

Latest Social Media Color and Design Trends for 2022

As a business, staying up-to-date on the latest social media design and color trends is important. These trends can help you create more attractive graphics for your audience and are more likely to result in conversions.

We took a look at some of...

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Instagram logo created from macaron cookies

Have You Noticed the Update to Your Instagram Feed?

If you're an Instagram user, or a company posting regularly on your Instagram business page, you may have noticed a recent change to the Instagram feed. The popular social media platform recently updated its feed formula, giving users two different...

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person with red and white head wrap holding cell phone with falconry image, sandy background with other people sitting

What Is Visual Search and Why You Should Care?

Despite the current chatter about "visual search," it's not something new. Visual search has been around for quite some time, but it's only recently that SEO experts are becoming more interested in its digital marketing potential.

So, what is a...

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golden dragon SEO MYTHS

Top 7 SEO Myths to Avoid

Search engines like Google aim to provide consumers with valuable search results, which means that small businesses and mega-corporations alike can climb their way to the top of search engine results pages (SERPs) as long as they develop content...

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google logo on red and blue background MUM update

Google's MUM: What it is and What it Means for BERT

In May of last year, Google announced a new update called the Multitask Unified Model, or MUM. It has become the topic of interest for most SEO specialists and businesses today, as once again, the update will be the basis of every digital marketer’s...

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user experience meter with excellent rating

Why UX is Important for Digital Marketing?

Online marketing has moved beyond search engine optimization (SEO); changes in Google’s algorithm are now emphasizing the importance of user experience (UX) in digital marketing. This means that business owners now have to prioritize the UX on their...

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digital drawing of pink pig in sunglasses NFT

Digital Marketing and NFTs

NFTs (non-fungible tokens) are currently taking the online world by storm. Ever since the most expensive NFT was sold for over $91 million dollars, investors have had them on their radar. Additionally, with a potential to reach millions of dollars...

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The Manifest award

The Manifest Names Connection Model Among Seattle’s Most Reviewed Digital Agencies

Connection Model is a nimble Digital Marketing Agency focused on helping clients grow revenue, generate qualified leads, and acquire profitable new customers through measurable, accountable Inbound Marketing.

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woman using voice search technology on a cell phone

Optimizing Your Digital Marketing for Voice Search

Digital marketing has become increasingly complicated in recent years because of many new technologies and advancements. It’s crucial to continuously update and optimize your digital marketing tool kit to help keep your products and company on the...

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black cell phone showing instagram, facebook and twitter icons

Do Social Media Platforms Use Algorithms?

Social media has evolved into a powerful marketing tool for businesses today. Facebook, Instagram, Twitter, and even LinkedIn are some of the largest platforms online that can make a significant difference for your business when utilized the right...

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Digital Marketing, the Metaverse, and Web 3.0

The Metaverse and Web 3.0 — these two terms have several things in common, but one that stands out above all is how they’re often misunderstood by the average person.

While there has been a definite increase in their usage, the truth is that we’re...

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stacked blocks with B2B business components in block text

How to Market B2B Company Using Digital Marketing Tools

As the digital marketplace continues to evolve, businesses must be able to adapt to new changes in order to thrive. This is especially true in the realm of marketing and its ever-changing landscape. Efficient and effective marketing is difficult to...

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microphone and headphones with computer screen in background

Should I Use a Podcast To Promote My Business?

Remember the times when you were listening to a radio show and missed one part of it? There's no way to return and re-listen unless you ask the radio hosts themselves. Thankfully, with the advent of podcasts, this isn’t the case anymore.

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people designing a website with paper cutouts

7 Tips To Make Your Website Design Awesome

What makes a website pop or stand out above the crowd? What holds a visitor's attention and entices them to check out what your small business has to offer? If your goal is to generate income or business opportunities using your website then it has...

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feminine hands on a laptop keyboard, search bar image superimposed

The Benefits of Schema Markup

Schema markup is a new, lesser-known SEO strategy. While underutilized, it is one of the most impactful implementations you can make for your website. To put it simply, it is a code that assists search engines in displaying relevant information. You...

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cartoon phone with mobile icons all around

Mobile Marketing Strategies: How Do They Fit Into Your Marketing Strategy?

How do you integrate mobile marketing into your marketing strategy? Undoubtedly, effective mobile marketing strategies can produce great results and are much more likely to engage customers in your audience. However, how do you incorporate a mobile...

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How Important is PPC in Your Digital Marketing Mix?

In today's world where nearly everyone is online, having a strong digital marketing strategy for your business is a must. It enables businesses to personalize communications to a specific audience, allowing businesses to promote directly to people...

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artist John Lopez welding scrap metal to create a horse

How To Repurpose Your Content

There is no doubt that content is key for digital marketing. However, creating fresh and new content can be time-consuming — especially if you're doing it regularly. Thankfully, there are several ways to repurpose your content so that you're not...

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white humanoid body juggling digital marketing puzzle pieces

How Do I Organize My Digital Marketing?

The online marketing world is a chaotic place. When managing your digital marketing tasks, it may feel like a juggling act or trying to piece together a complicated puzzle - possibly overwhelming especially if you manage it within a small business....

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How Do You Choose the Best Content Trends for 2022?

Every business on the internet relies on its digital content to attract clients. The dynamic nature of the digital marketplace and the perpetually fluctuating trends for digital content continuously challenge digital marketers to produce the best...

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The Power of Hubspot Playbooks

Playbook software can be a powerful tool any business uses to plan and execute their moves effectively. HubSpot provides a handy tool called Playbooks, a key component of sales enablement, within the full power of HubSpot for the CRM platform. It...

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Laptop computer and phone.

5 Ways to Improve Customer Experience to Spur Revenue Growth

Today’s businesses must find ways to create stronger connections with consumers on digital devices, including mobile. The digital customer experience (CX) not only involves how customers find your brand, but also the interaction that you have with...

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5 Reasons Why Email Marketing Is Still Important

Technology, especially in the digital landscape, advances faster than the speed of light. While that may be an exaggeration, the metaphor is not very far from the truth.

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man looking at 2 computer screens

Benefits of Hiring a HubSpot Certified Partner Agency

You have been burning through your budget trying to create an effective marketing strategy to no avail. What’s worse is that despite spending so much time, money, and effort, you’re still not seeing the results you wanted. Your business reach is...

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Best Practices for Social Media Posting in 2022

Do you want to work on your social strategy and see a bigger ROI by utilizing the best social media platforms?

Your company can reap great marketing benefits from social media. It's an excellent way to generate new leads, connect with existing...

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Google Ads and PPC in 2022: Trends to Watch

Compared to organic visitors, ad clickers are 50% more likely to purchase products or services. This only shows that your business should stay abreast of the Google Ads and PPC trends in 2022 and integrate them into your digital marketing mix. To...

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Social Video Site Basics

Our daily lives have become inextricably linked to social media. According to IDC research, at least 80% of mobile phone users look at their devices before getting up in the morning. Although social media is the most popular digital marketing...

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3 Best Practices for Search Engine Optimization

A website that doesn’t rank on the top 10 of the search engine results page or SERP is essentially invisible. In fact, one research study conducted by HubSpot shows that 75% of online searchers will never go past the first page of the SERP. 

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Top 5 Digital Marketing Trends for 2021

It’s no exaggeration to say that the COVID-19 pandemic brought us all firmly into the digital era. The quarantines and social distancing orders over the past year served as catalysts for change in terms of consumer behavior.

People are now spending...

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GMB is Now Google Business Profile

Updates and upgrades have long been part of Google’s business - as part of the company’s commitment to improvement, and driving innovation. Recently, the tech company announced a couple of important changes to its Google My Business (GMB) service.

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Should I Invest in Conversational Marketing and Chatbots?

In recent months, conversational marketing has been gracing social media pages, online courses, and webinars. With the market’s growing demand for quick omnichannel platforms, companies started looking for AI-powered chatbot and leadbot services....

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Woman reading an iPad

Why Digital Marketing is Important for Small Businesses

Every small business has one common goal: growth. A successful expansion can mean an increased customer base, improved brand recognition, and more profits.

To achieve this goal, you need to use the most ideal approach in promoting your products or...

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Screenshot of Google Page Speed test highlighting the First Contentful Paint

First Contentful Paint: What Is It and Why Your Site Should Be Optimized For It

A quick loading time is a must-have for any website. A website that takes a long time to load has a higher likelihood of being abandoned by users. Every website is different in terms of loading time and performance, and complicated websites take...

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two people pointing to a picture of a graph on a tablet

Does Your Digital Marketing Strategy Include Native Advertising?

There is nothing more frustrating for digital marketing professionals than to see their digital campaigns fall flat. All that work, all that time and effort spent trying to reach an audience and it’s wasted. However, what if you could position an...

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Person looking at a marketing diagram drinking coffee

When and How to Expand Your Keyword List

Yes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...

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Grow Your Brand With Content Marketing Tools & Strategies

Brand building is a big deal. Forbes' "Why Brand Building Is Important" puts it this way: "Brands do better in tough times compared to unbranded products. Brands outlive product cycles ... No branding, no differentiation. No differentiation, no...

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Person drawing diagrams and brainstorming

Top 12 Tactics for Creating Inbound Marketing Success

Have you been struggling to find success with transitioning to an Inbound Marketing strategy? To understand the underlying reason some websites fail to attract and convert new visitors requires answers to several basic questions. Advancements to the...

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Why You Should Be Using Remarketing Tactics

Most websites are more than happy to have a conversion rate of around 1% to 2%. However, what about the other 98% or 99% of website visitors that don't request additional information, don't respond to your call-to-action and don't actually purchase...

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Put Psychology to Work in Digital Marketing

What role does psychology play in digital marketing? Can using psychology really make a difference between someone buying something or walking away? In fact, yes it can. Everybody has a favorite brand. Everyone has some product or company they... Read More
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5 Call to Action Strategies to Help You Get Leads Online

Conventional wisdom about calls-to-action (CTAs) state that you have it at the end of your content. Write up a post and include your CTA at the end. Have a video and include the CTA at the end. However, readers have caught on. Today's audience has... Read More
Search Engine Bing's Homepage

Is It Worthwhile to Optimize for Other Search Engines?

As a business, you probably think of Google when it comes to search engine rankings. This is understandable since the search engine giant dominates roughly 90% of all organic traffic.

But it would probably be a mistake to believe that this will...

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Your Website Probably Has Accessibility Issues. Here's What You Can Do

As a business, you want to be available to as many potential customers as possible. But the law might also require you to make some accommodations for visitors to your website. If you think that anyone can use your website, you’re probably mistaken....

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Google logo with a stop sign over it

Google My Business Listing Suspended? Here's What You Need to Do.

Most small businesses rely on their Google My Business (GMB) listings to boost brand awareness and drive traffic to their business. Part of getting the most out of your digital marketing strategy is keeping your GMB profile up to date, responding to...

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Two twitter bird logos in a speech bubble

8 Ways to Use Twitter to Grow Your Business

At some point, you’ve probably asked yourself whether it’s worthwhile to invest time on Twitter as a business owner. Or is it a complete waste of time? The truth is that it can be either or of those things depending on your strategy. Twitter success...

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Why An SEO Competitor Analysis is Vital to Your Success

It will be tough to outrank your competition if you don't know where you stand. But it’s also not uncommon to wonder how you’re being outranked by a newer or smaller competitor when you feel like you’ve done everything right. Conducting competitor...

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Clutch award

Clutch Names Connection Model as Washington's Leading Digital Strategy Agency

In war, you don't enter a battlefield without a plan and in business, you don't start without a strategy. As the world transforms, digital strategy becomes an important part of our marketing endeavors. If we want to stand out from the rest of the...

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Person Searching on Google on a Phone and Desktop

What is Google's Knowledge Panel and How Can You Get a Spot There?

The focus of searches on Google for many years was to match keywords, queries, and content. Then, about a decade ago, Google launched a more intelligent version of its search engine that understood the relationship between searches for people,...

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Top Tools for SEO Ranking: 12 Essential Ones to Use

Whenever you undertake a project, whether it be building a deck or ranking your company’s website, you’ll work faster and smarter when you have the right tools at your disposal. Whether you’re talking about home carpentry or digital marketing, a DIY...

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blog image on laptop

How to Write a Blog - A Step-by-Step Guide

Most businesses understand thatcontent marketingis a vital part of a successful digital marketing strategy. It should go without saying that it’s essential for any website to having up-to-date and engaging content. And part of this is effectively...

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Street Sign with

8 SEO Myths That Won't Help Your Brand's Rankings

If your brand is struggling to achieve and maintain its SEO rankings, you’ve probably figured out that it’s hard. One of the reasons is that so much information about SEO is inherently flawed.

Google claims that somewhere around 10,000 signals...

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Thought Bubbles with

What is Duplicate Content and How Can Your Brand Avoid It?

It would be a bit disappointing if every website you visited on a particular topic, say “kayak repair,” had exactly the same content. If your business sells products or services in this market, you’d want them to stand apart from the competition....

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Person Pressing

The UX Will Become a Google Ranking Factor in 2021 - Are You Ready?

Google announced in 2020 that it would be introducing a new ranking algorithm in the coming year. The search engine regularly changes how it ranks websites, so this likely didn’t come as a shock. What is surprising is that Google is planning to give...

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map with location points cell phone in hand

SEO Business Near Me: Best Practices for Ranking for Local Searches and Queries

If you own or manage a local brick-and-mortar business, you want to reach people in the surrounding area. If you aren’t optimizing for local search, you could miss out on a significant portion of your potential customers. Understanding why local SEO...

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Group of people placing sticky notes on a board

8 Ways to Come Up With New Content Ideas to Promote Your Brand

If it’s your job to come up with content ideas for your company’s blog, you may run into frustrating roadblocks. After all, how many ways can you cover the “benefits” of using a certain product or highlight some other aspect of your business?

Ask...

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How to Use Header Tags and H1 Tags Effectively for SEO

Have you ever read a piece of content on the web that was just a wall of words? If you’re like the majority of people, it wasn’t a fun experience, and you might even have abandoned the website to find something else.

Headings (h1 vs h2) are critical...

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different parts of a webpage outline

8 Signs That It's Time to Refresh or Redesign Your Website

When you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is...

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A desktop computer displaying a Heatmap on a Website

How Your Brand Can Use Heatmaps to Improve Its Digital Marketing Efforts

Conversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track how...

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What Are Website Redirects and Which Ones Are Better for SEO?

When your business has a website, it’s probably not going to remain static for long. Pages get deleted or moved from one domain to another, or you might decide to change the structure of your site. Handling these changes correctly is critical to...

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Person holding a mobile phone displaying a chat

7 Chatbot Marketing Tactics That Can Help You Drive Sales

A 2016 Business Insider report discussing emerging technologies in business predicted that chatbots would be a dominant force in marketing by 2020. This prediction has proven accurate. But are companies using chatbots effectively enough to engage...

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3D cartoon map

What Are Google's Local Service Ads (LSAs) and Why Do You Need Them?

If you’ve ever needed to hire a locksmith, an electrician, a lawyer, or a car repair company, you know that these are time-sensitive requests. Not only that, you don’t want to trust any of these jobs to just any local business. You need someone you...

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Laptop displaying

7 Top Tools to Use for Local Search

If you own or manage a local business, you have a lot on your plate. Sure, you need to be able to deliver the best products and services, but what about your online presence? People need to be able to find and connect with you online, and this can...

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Google Logo Displayed on a mobile phone and a gavel

Google Penalties Explained - What Happens When You Get on the Wrong Side of the Search Engines?

As a business, you increasingly rely on the internet to attract customers and make new connections. That also means that you rely on the search engines, namely Google, to show your website in organic search results for various terms. But, what if...

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Person drawing out numbers and graphs on a board

8 Ways AI Can Improve Your Web Analytics

The world of business continues to get increasingly complex. Consumer preferences are changing fast, and the brands that can keep up with these demands have the best chance at long-term success.

Artificial intelligence (AI) technologies have been...

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Phone displaying Google Maps

Which Google Business Profile Fields Impact Rankings (and Which Ones Don't)?

Many small businesses appeal to a local audience, meaning people are searching for them online with localized terms. A few examples include “plumber near me,” “restaurant with reservations tonight,” and “estate lawyer in Seattle.”

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What Are Backlinks and How Can You Get Them in 2021?

There is little doubt that SEO continues to evolve and become more sophisticated. Google’s list of ranking factors, such as page load speed and being mobile-friendly, are a few recent additions. But, one thing hasn’t changed - the value of backlinks...

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Best Practices in 2021 for Social Promotion

It’s no surprise that more people are spending time on social media than ever. COVID-19 created an unprecedented demand for online content as people, many stuck at home, turned to social outlets as a way to connect with loved ones and engage with...

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10 Ways Your Business Can Leverage AI in Digital Marketing

Artificial Intelligence, or AI, has been reshaping the face of digital marketing for several years. AI technology can help speed up and optimize many different marketing tasks, improve customer experiences, and drive higher conversion rates.

If...

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Zoom conference meeting

Virtual Marketing Events for the First Half of 2021

The COVID-19 pandemic remains top of mind for many business owners and digital marketers heading into the new year. But that doesn’t mean you don’t still need to innovate and find ways to connect with your target audience.

Many businesses put...

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Website displayed on different electronic devices

5 Ways Responsive Web Design Impacts Your SEO Efforts

Now that websites are increasingly accessed from mobile devices, it no longer works to simply have a static website that only looks stunning or functions well on a computer screen. And, if you care about the user experience and your search engine...

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URL Structure Image

What Are SEO-Friendly URLs and Why Should You Use Them?

When you decided to create a website for your business, you probably weren’t thinking about the structure of your URLs. But it’s important and not something you want to re-do months or years down the road.

A URL that has the right structure is clean...

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Brand Authority

6 Ways to Use Content Marketing to Boost Your Brand's Authority

Every business wants it. But, not everyone has it. Brand authority. It’s presented as a solution to many digital marketing challenges, and it’s also a worthy goal in itself.

But, you need the right content to build and sustain it. Here is what you...

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SEO and Search Intent

What is Search Intent and Why Does It Matter for Your SEO Efforts?

If your business is looking to rank in Google, it needs to produce content that aligns with search intent. If you are optimizing for various search terms but not getting the results you expect from your inbound marketing efforts, the disconnect is...

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Keyword Mapping

What Is Keyword Mapping and Why Does It Matter?

It’s tough to have an effective and comprehensive digital marketing strategy that doesn’t consider keywords. With Search Engine Optimization (SEO), keywords are one of your foundations and the drivers that can get you top spots in organic search...

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Apple Maps

What You Should Know about Apple Maps and Business Reviews

A new feature has been announced for Apple Maps, which allows users to post ratings and photos of businesses, but no reviews - yet. This presents a major change and a significant opportunity for businesses that want to reach as many potential...

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Bounce Rate Image

7 Ways to Lower the Bounce Rate on Your Website

You’ve taken a look at your website’s analytics and noticed that your bounce rate is through the roof. Unfortunately, a higher number isn’t better when it comes to this metric.

When your bounce rate is high, you probably won't get the conversions...

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Email Marketing

10 Email Marketing Tips to Drive Conversions in 2023 and beyond

If you’ve heard that email marketing is dead or dying, don’t believe it. The truth is that email marketing can either be a waste of time or an incredibly effective strategy to boost conversions and increase brand loyalty.

Worldwide, we send and...

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Meta Descriptions

How to Write Meta Descriptions in 2023

If you’re confused about the best way to describe your content with meta descriptions or meta description tags, you’re not alone. Google likes to change its policies in reference to a lot of things. Meta description and meta description guidelines...

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Agile Marketing

A Quick Guide to Agile Marketing

The digital marketing landscape can shift quickly, making what your business is relying on to generate results ineffective. Content often takes a while to develop, and many brands don’t go back and revise information once it’s posted. By the time...

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What Chatbot Marketing Is and How to Use It In Digital Marketing

With so much in the world leaning toward automation, it’s no surprise that bots and chatbot technology are everywhere, especially in the world of digital marketing strategies. While it’s still necessary to be hands-on with any marketing strategy,...

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Why Content Velocity Matters

While you may believe that quality content wins out over quantity, there are valid arguments that having more is better. Customer expectations for brands are soaring, so your inbound marketing strategy should include having a massive amount of...

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Headless Ecommerce

Top 7 Benefits of Headless Ecommerce

Ecommerce businesses are facing some tough hurdles. Customer expectations continue to rise at the same time that competition for online revenue is expanding.

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How to rank in Google

How to Understand Google Ranking Factors

Google is the world’s most popular search engine for a reason. When people “search” for something on Google, they generally get the results they want. Google works hard at this, which comes down to its ranking factors.

But, what really matters to...

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Repurpose content

How to Re-Purpose Your Content Assets

As a business owner, digital marketer, or both, you have plenty to do and probably not enough hours in the day to get it done.

To drum up new business and keep your current clients engaged, you’re also under constant pressure to deliver high-quality...

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Marketing during the pandemic

4 Ways Marketing Has Changed Since COVID-19 and 3 Ways It Hasn't

As the U.S. coronavirus and economic situation continue to worsen, brands are taking a closer look at their marketing strategies. Specifically, should businesses continue to advertise (yes), and what is the best way to connect with consumers?

Based...

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traffic at night, red and white lights

10 SEO Techniques to Supercharge Your Organic Traffic

Organic SEO or search engine optimization is one of the most powerful online marketing strategies available to your business. Right now, thousands of people are typing search terms into their phones, tablets, or PCs, hoping to solve a problem.

Each...

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How Does SEO Work with Conversational Marketing?

Today’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...

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Link Building

Digital Marketing: Link-Building the Right Way

Webmasters have long argued about whether link-building helps or hinders search engine optimization (SEO). Some avoid the practice altogether, while others insist that a well-planned, strategic and organic approach to link-building is an absolute...

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Intent Data

How to Use Intent Data for B2B Marketing

B2B marketing in the current environment can be challenging. Sure, there is plenty of data available to your business, but making sense of it and leveraging it at the right time requires a plan. At a minimum, you need to define buyer personas,...

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webinar checklist

Webinar Checklist: 12 Essential Factors for Success

Webinars are an incredibly effective tool for your digital marketing strategy. They can help you generate leads, build brand recognition, and ensure loyalty through demonstrations, expanded content, and the sharing of expertise.

According to the ...

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conversational marketing

8 Ways to Use Conversational Marketing as a Competitive Advantage

As technology becomes more advanced, consumer expectations of brands have continued to evolve. While consumers were once content to wait days or hours for a response to an inquiry, now most prefer something more immediate.

For brands, meeting these...

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video marketing analytics

Video Marketing Analytics: Understanding the Metrics that Matter

Video has become one of the most effective ways for companies to connect and engage with current and potential customers online. Busy lives and short attention spans have created a need for content that is both comprehensive and brief. Video content...

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ecommerce strategy

8 eCommerce Marketing Strategies that Will Help Your Revenues

Ecommerce is one of the most competitive industries online. Whether you plan to sell electronics, t-shirts, or collector’s edition chopsticks, you’ll find others doing the same.

So, how do you get shoppers to click on your site and buy something...

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blue and white cell phone with chatbot conversation next to blue and white coffee cup on wooden table

Exploring the Power of Personalization with Conversational Marketing

Marketing automation tools have delivered a level of efficiency to inbound marketing that wasn’t possible just a few short years ago. But, applying the same solution to every lead no longer makes sense in today’s environment.

Now that the technology...

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Personalization at Scale: 6 Tips for Success

Creating a more customer-focused experience has become a top priority for digital marketers across industries in both B2C and B2B markets. Consumers are increasingly frustrated with brands that don’t tailor content toward their interests, making...

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How to Prioritize High-Value Keywords to Win Organic Traffic

If you’ve ever done keyword research for search engine optimization (SEO), you know that the process can be complex. Sure there are some obvious choices, but those might also be the most competitive. Once you have a long list of potential keywords...

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How to Make Organic Search and Paid Search Play Well Together

It’s a common practice for businesses to separate their digital marketing tactics to target various strategies such as organic or paid search. But creating these silos can be less efficient, waste time, and even cost you more money in ads and...

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How Chatbots Are Being Used to Fight COVID-19

As COVID-19 has become a global pandemic and communities struggle to “flatten the curve,” many organizations are leveraging technologies like chatbots. Social distancing, remote work, and homeschooling are new challenges for many, and it’s no...

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feminine hand touching tablet screen

Interactive Marketing: What It Is and Why It Works

Over the last few years marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various...

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What do you need to know as you integrate HubSpot and Shopify?

6 Tips for Your Hubspot Shopify Integration

If you're about to embark on the journey to better integrate your website's functions, what do you need to know? HubSpot and Shopify are both powerful tools. They can yield insights about your business, focus your marketing efforts, and make...

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How can your business get started with Drift conversational marketing?

How to Get Started with Drift Conversational Marketing

What's better than a conversation with your customers or a potential lead? Conversation can teach you so much about your customers and your products. It helps you refine your offerings, and it helps your leads discover more about your products,...

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How COVID-19 has changed consumer behavior and impacted different industries, as well as how you can respond with these digital marketing trends.

Top Digital Marketing Trends During COVID-19

People’s lives changed drastically over the past several months as COVID-19 became a worldwide pandemic. Governments reacted, schools closed, and travel came to a halt to slow the spread of the coronavirus. As businesses are struggling to make sense...

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Connection Model Named Among Top SEO Agencies in Bellevue

Connection Model, LLC is excited to be named one of the best SEO Agencies in Bellevue, WA! Expertise.com identified Connection Model as one of the top Bellevue SEO agencies to its audience of over half a million people, highlighting their on-page...

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How is the current COVID-19 pandemic impacting ecommerce?

6 Ways COVID-19 Impacts eCommerce

COVID-19 is the primary focus of many businesses today, whether they are shutting down due to widespread distancing rules or trying to hire staff and ramp up production due to new demand. Other businesses are pivoting quickly, moving to create new...

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Why does it make sense to integrate Hubspot and Shopify?

8 Reasons to Integrate Hubspot and Shopify

HubSpot. Shopify. There are so many useful tools out there to help your business succeed online. These tools help you understand your customers, know their journey, and create an easy ecommerce experience for them. If you're using HubSpot, Shopify,...

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How should you market in times of crisis?

CMO Guide to Digital Marketing during Times of Crisis

Marketing is complex at the best of times. Add the COVID-19 pandemic into the mix, and digital marketing becomes both more essential and more complicated. During this time, it's important to connect with your customers and to do it well. How can you...

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8 Benefits of Using Drift Chatbots for Your Business

Customers want better service from your business. According to Forbes, "54 percent make purchasing decisions based on customer service; for 19 percent, it’s the single most important factor when deciding which companies to patronize."

Are your...

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Steps to persue headless ecommerce

How to Get Started with Headless Ecommerce

To the outside eye, making changes within a business might look simple. To the insider, a decision such as a move from traditional to headless ecommerce can be both frightening and thrilling at the same time. The flexibility that you gain from...

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headless ecommerce pros and cons

How to Determine Whether Headless Ecommerce Is Right for Your Brand

Move away from the linear model; headless ecommerce allows for new connections within your online retail system.

If your ecommerce approach is feeling unwieldy, it could be time for a change. However, making a move to a headless ecommerce model can...

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Traditional vs. Headless Ecommerce: What's the Difference?

Does your business prefer to take the tried-and-true path or to forge a new one? For retailers, choosing an online platform that provides the best customer experience is key to business success; however, it can be difficult to decide between a...

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large lightbulb in place of a head on a suit

What Is Headless Ecommerce and How Do Retailers Use It?

The ecommerce business has become highly competitive, and it’s a fast-changing environment. Many retailers are finding it tough going considering Amazon now controls over half (56.7 percent) of the US ecommerce space.

A recent survey by Big Commerce...

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Social listening

Social Listening: A Savvy Digital Marketer's Secret Weapon

Most businesses today understand that social media is vital for reaching and engaging with consumers. According to the latest figures from Statista, 82 percent of the U.S. population is on social media.

While your brand can share its latest blog...

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Google's featured snippet

Google's Latest Change to Featured Snippets: What You Should Know

When someone asks a question in Google or enters certain search terms, they might receive a special block of information meant to provide a quick answer. Called “featured snippets,” these summaries from top-ranked webpages can be a windfall for a...

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Intent marketing

Step Up Your Intent Marketing for 2020

Consumer behavior has evolved. People have much more control over the content with which they engage, and the media they use to make connections with brands. While consumers want simple, and instant, access to products and services, they want this...

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What Every Marketer Should Know about Google Discover

Google has been placing greater emphasis on mobile and local search for several years running. In 2018, as part of the search engine’s 20th anniversary, Google decided to upgrade its Google Feed feature to improve search. Now called Google Discover,...

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What's Your Visual Content Marketing Strategy?

Words often aren’t enough to truly engage your target audience. The most amazing marketing campaigns are going to leverage a variety of mediums to get your message across. Increasingly, people are drawn by all things visual.

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Retargeting: An Infographic

A great infographic by Vahe Habeshian and MarketingProfs.com on retargeting and the ins and outs of reaching customers on a second try. Check out their graphic below or visit the article for more information.

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cell phone with map search results

7 Proven Ways to Improve Local Search Results

In the last few years, “near me” searches have skyrocketed as consumers have figured out that they can use these terms to find local services, products, and businesses. There has been 500 percent growth in "near me" inquiries containing buy or...

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Search Engine Thinking: A Look inside Google's Featured Snippet

A common digital marketing goal is to rank #1 for a high-value search term that will bring in a lot of traffic and potential conversions. However, Google has thrown a wrench in some of the best-laid digital marketing plans and now has what is...

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Google featured snippet

Google's Featured Snippet: What Every Digital Marketer Should Know

If your business wants to gain and keep the attention of the world’s largest search engine, it will have to master as many of Google’s features as possible. What’s super frustrating is that Google is constantly changing its features.

When consumers...

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lead conversion

Conversion Rates Dropping? Here's Why

Your digital marketing campaign is meant to achieve one ultimate goal: to drive conversions. While it should be engaging and provide a valuable experience for visitors, it won’t do you much good if no one buys anything, so conversions are one of the...

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Illustration of a calendar.

Anatomy of a Digital Marketing Content Calendar

A successful digital marketing strategy involves a good deal of planning. If you’re just posting things on the fly, you won’t get as much bang for your buck as if you took a more deliberate approach to your content.

That’s not to say you can’t still...

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digital-marketing-strategy-6

8 Tips for Creating Engaging CTAs

Online marketing continues to evolve. There are now more platforms and new technology available to reach and engage with current and potential customers. What hasn’t changed is the goal. 

You still need people to “convert” or click through to your...

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golden key with

How to Find and Use the Right Keywords for Digital Content

If your business website ranks highly in the search engines, you’re golden. If it doesn’t, you’ll need to dedicate some significant digital marketing resources to search engine optimization (SEO). A big part of this involves keyword research and...

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person icons in a row in black purple person icon out of line individual

Digital Marketing's Imperative: Personalize or Die

Creating a more personalized experience for customers has become a top priority for marketers across every industry, from retail to banking to manufacturing to hospitality. Whether its B2C or B2B, customers have become increasingly frustrated by...

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Woman asking for help on her phone.

7 Ways Voice Search Impacts Your Inbound Marketing Strategy Today

Voice search isn’t just here to stay; it’s on the rise. Consumers are attached to their smartphones and have become more and more enamored with their smart home devices such as Google Home and Amazon’s Echo.

Just as the use of these devices is...

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Drift Conversational Marketing

Connection Model named to Drift List of Top 50 Conversational Marketers for 2019

Connection Model is proud to announce we have been named a Drift Top 50 Conversational Marketer for 2019. The recognition is for top companies who have fully adopted conversational marketing and are using it to help customers meet and exceed goals.

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Woman looking at a laptop screen.

Make 2020 the Year You Master Digital Marketing

There have been more changes in marketing in the last five years than in the last 50. This rapid progress in the way that businesses reach customers isn’t likely to slow down in the coming year.

If your company is still relying on mailers and other...

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marketing-conferences

Top Digital Marketing Conferences for 2020

Whether you lean toward the content or sales side of digital marketing, staying updated on your industry is vital. What worked in 2018 and 2019 may not be as effective in the coming year. 

Digital marketing conferences give you the opportunity to...

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Mobile phone with a chat bot app.

Could Your Digital Marketing Strategy Use a Chatbot?

If you're intimidated by the idea of using chatbots to grow your business, you're not alone. The idea of trusting a machine to do certain tasks generally done by humans can be unsettling.

Truthfully, though, robots aren't gearing up to take over the...

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Robotic hand typing on a computer keyboard.

Conversational Marketing ROI: What Digital Marketers Should Know

As consumers have more choices and have become increasingly impatient, companies are focusing more on improving and personalizing the buyer's journey. This journey begins at the awareness stage and culminates when a consumer makes the decision to...

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Person typing on their phone.

Supercharge Your Sales Pipeline with Conversational Marketing

As communication channels have evolved, one of the goals has been to remove obstacles. The Pony Express served a purpose, but no one liked waiting days or longer for a response. So, the telegraph was invented, but those messages took forever to...

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multicolored people icons, black magnifying glass with male/female icon large

How to Become a Customer-Centric Marketer

If your business is only focusing on bottom-line results, those figures are likely to be disappointing. Whether you like it or not, times have changed. Today, more than 4.62 billion people are active on social media, and some conversations might...

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