Today, a business website isn’t enough to guarantee high conversion rates. After all, there are 1.88 billion sites globally, each vying for consumer attention.
Instead, companies may need to learn some new tricks and follow industry trends to create a successful website design strategy.
This article will discuss eight must-haves to help you stand out from a sea of competition. Read on to discover how to revolutionize your online presence.
A Clear Purpose
There are different business website types, including eCommerce, blogs, and membership pages. If you want to capture quality audiences, we recommend deciding on a clear purpose for your site. Doing so will help you choose components that will resonate with visitors.
Remember, one-size-fits-all solutions don’t appeal to modern consumers — your site should address their unique needs, or they won’t hesitate to leave.
When you make branding part of your website design, your efforts will translate to a consistent experience for your existing and potential customers. This approach should extend to all of your platforms, including your social media accounts, online ads, and email campaigns. Delivering the same vibe from one touchpoint to the next helps you build a solid relationship with your audience.
You won’t see a successful website that doesn’t use simple navigation. This component contributes heavily to your visitors’ overall user experience.
A navigable site enables consumers to access all the information they need as quickly as possible with little to no friction. A reliable web design company can help you assess how efficient your site is.
This means optimizing your site to be functional and aesthetically pleasing on various devices, from desktops and laptops to tablets and mobile phones. You can assess your page through Google’s Mobile-Friendly Test.
A call-to-action (CTA) is a marketing term for design tools that encourage immediate responses from an audience.
Having a beautiful website and groundbreaking content (more on this component later) is only half the battle. If you don’t lead your visitors toward profitable action, your conversion rates will suffer.
A clear CTA will tell consumers exactly what you want them to do. Whether you want them to purchase a product, become a member, or download a resource, it’s best to spell it out for them.
Consumers prefer cross-platform communications nowadays. For instance, they may research your products on social platforms, call a customer care representative for questions, and complete a purchase online.
If you want to enhance your digital marketing efforts, make sure that your visitors can get in touch with you on whatever platform they want. Providing them with your contact information makes your brand look more trustworthy and accessible.
One of the trends gaining more popularity in the marketing industry is integrating user-generated content on your website. After all, you can keep telling your visitors how great your products are, or you can have past customers do it for you.
Allocating space on your website for reviews, testimonials, and customer experiences does wonders for your credibility. This can be the hook you need to convert a visitor into a lifelong customer.
Consumers only need 50 milliseconds or half a second to form an opinion about your website. In most cases, these judgments are design-related.
However, while your website design is the main component that captures visitors’ attention, it’s ultimately quality content that makes them stay. You should develop thought-provoking, emotion-inducing materials that add value to their purchase journey if you want to make a memorable impression.
Build a Standout Website Today
Contrary to popular belief, megacorporations aren’t the only ones that benefit from top-quality websites — businesses of all sizes and industries can find digital marketing success with these tools.
Do you want to build a successful site or transform an existing one into a revenue-generating machine? Our design and marketing specialists can help make it happen. Request a free consultation now to take the online world by storm.
Written By: David Carpenter