A 2016 Business Insider report discussing emerging technologies in business predicted that chatbots would be a dominant force in marketing by 2020. This prediction has proven accurate. But are companies using chatbots effectively enough to engage...
Read MoreToday’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...
Read MoreAs technology becomes more advanced, consumer expectations of brands have continued to evolve. While consumers were once content to wait days or hours for a response to an inquiry, now most prefer something more immediate.
For brands, meeting these...
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