As a business, staying up-to-date on the latest social media design and color trends is important. These trends can help you create more attractive graphics for your audience and are more likely to result in conversions.
We took a look at some of the most popular social media graphic design trends for 2022 and are sharing our findings below. Whether you're looking to revamp your social media strategy or simply want to create some eye-catching graphics, read on for the latest trends!
What Is Considered Eye-Catching for Social Media?
Social media is a visual platform. Studies have shown that posts with images will likely experience more engagement than those without.
Making sure your social media graphics are on point is essential. But with so many design trends, it can be tough to know where to start. From colors to fonts to styles, there are endless possibilities regarding social media design.
3 Color Trends for 2022
Colors are a great way to make your social media graphics pop. While there are endless color combinations, some colors are more popular than others.
Here are three color concepts that are trending in 2022 so far:
There's no doubt about it — primary colors are making a big comeback. These bold colors are perfect for grabbing attention.
Whether you're making an announcement or promoting a sale, these colors will help your content get noticed. Because they're so straightforward, they're also great for communicating a clear message. If you want to make a significant impact, don't be afraid to go bold with primary colors.
While primary colors are perfect for making a statement, muted, soft colors are ideal for creating a more subtle, aesthetic look.
These colors are perfect for businesses that want to convey a sense of sophistication and class. They're not as striking as primary colors and can be used more sparingly, which can be great for businesses that want to save on printing costs.
From pastel pink to baby blue, there are endless possibilities for muted colors. If you're looking for a more subdued aesthetic, be sure to give them a try.
Earthy tones are another popular choice for social media graphics. These colors are perfect for businesses that want to convey a sense of naturalness and authenticity.
Sustainability and the environment are becoming increasingly important to consumers, so these colors can help you tap into that trend. Some of the most popular earthy tones include green, creamy beige, and terracotta red. But don't be afraid to experiment — there are endless possibilities for earthy tones!
3 Design Trends for 2022
Colors are not the only thing that will make your social media graphics pop. Design is also a key element, and there are some significant trends to choose from in 2022.
Here are three social media design trends that you'll see a lot of this year:
Retro designs usually comprise bold, geometric shapes and bright colors. A nostalgic throwback to past design trends, retro designs are perfect for businesses that want to communicate a sense of fun and playfulness.
While some retro designs may seem dated, others have managed to remain stylish and relevant. In general, retro designs are characterized by a sense of simplicity and functionality.
Gone are the days of simple, sans-serif fonts. In 2022, expressive fonts are the rage. From mismatched letters to quirky angles and shapes, these fonts are perfect for adding personality to your social media graphics.
Not only do they convey a sense of individuality, but they also help you stand out from the competition. If you want to make your social media graphics more unique, experiment with expressive fonts.
Bubble shapes are also becoming increasingly popular in social media design. These playful, rounded shapes are perfect for adding a sense of fun and whimsy to your graphics.
They also create a more approachable and friendly aesthetic, which can be great for businesses that want to build rapport with their customers.
They're also incredibly versatile and you can use them for everything from social media posts to ads and infographics.
When it comes to social media graphics, color and design are both essential elements. They help you create an eye-catching and unique aesthetic. As with any trends, be careful how you use them and don't over do it!
Experiment with different colors and designs to make your social media graphics pop. If you need help getting started, check out the digital marketing services Connection Model offers. We are a full-service agency that specializes in SEO, content marketing, paid and social media. We can help you create a social media marketing campaign that is on-trend and effective. Contact us today to learn more!
Written By: David Carpenter