We've reached the age where digital marketing, and the use of online marketing tools have become a crucial part of any successful business strategy. More new apps pop up each year and with it more and more social media marketing tools get developed and marketing teams scramble to keep up with the latest tools and trends, and stay one step ahead in finding the best digital marketing resources. Let's explore the web marketing tools that have sent ripples throughout the digital marketing industry and those likely to have a significant impact on your digital marketing campaign and your social media marketing next year.
Digital Marketing Trends
Seeing the growth of digital marketing over the years helps us understand the industry's direction. There was a 14% growth rate in digital marketing budget spending between 2020 and 2021, and 63% of businesses increased their budgets in 2022.
There's no stopping the digital marketing train, and we have much to look forward to. If there are trends that businesses should be ready for in 2023, here are some of them:
- Influencer marketing has become an effective digital strategy, with 61% of consumers trusting recommendations by influencers.
- Video campaigns, especially short ones, continue to gain popularity in different markets. TikTok is a great example, but other platforms, such as Instagram Reels, also invest heavily in video content.
- Artificial Intelligence (AI) has already significantly impacted digital marketing, and its usage is only expected to increase.
- Metaverse digital marketing platforms have been around for some time. However, in 2023, we can expect it to emerge as a powerful digital marketing platform as more brands slowly explore and move toward it.
- Companies will leverage their employees' digital presence to boost marketing campaigns and enhance brand recognition.
Digital Marketing Tools that Ruled in 2022
Which digital marketing tools have brought us to the current digital marketing landscape? Here are some digital marketing tools that made a significant impact in 2022:
- HubSpot Forms
- Google Analytics
- Google Forms
- Moz Pro
Many of these tools already maximize the available AI capabilities and will continue to expand digital marketing opportunities.
The Best Digital Marketing Tools for 2023
Some digital marketing tools just never lose their luster. Regardless of how much the business industry changes, many tools remain essential for digital success because they adapt and evolve with trends. Here are some digital marketing tools to invest in 2023:
The tool leads digital marketing efforts with email campaigns. It's a marketer's go-to for automating emails and newsletters, segmenting subscribers, and tracking performance. As long as email campaigns remain integral, MailChimp will reign supreme.
The analytics platform continues to help digital marketers understand their target audience, track digital activities, and optimize performance. In 2023, digital marketers should still rely heavily on Google Analytics to dig deeper into digital strategies.
The digital design tool is the perfect fit for digital marketing campaigns. The platform provides digital marketers with a wide array of templates to create digital assets, such as infographics and digital posters.
Trello is a digital marketing project management tool allowing digital marketers to delegate tasks, assign deadlines, track progress, and keep digital plans organized. In 2023, digital marketers should still utilize the tool's digital marketing project organization capabilities.
Slack is a digital communication tool that marketers should use to keep teams organized. With the help of Slack, digital marketers can easily communicate plans, track progress, and create digital marketing channels.
No digital marketing strategy is complete without SEO. Yoast SEO helps digital marketers optimize content for search engine rankings, making it easier to expand digital visibility rapidly. The tool will still be a digital marketer's best friend in 2023.
As digital marketing continues to expand, digital marketers need effective landing pages. SwipePages allows digital marketers to design and deploy high-converting digital landing pages quickly.
Semrush digital marketing tool helps digital marketers with keyword research, link building, content optimization, and website audit. The digital marketing platform should remain the digital marketer's go-to tool in 2023.
Looking Ahead to Digital Marketing in 2023
Is it that important to stay ahead of the digital marketing curve? Absolutely. The industry is rapidly changing, and digital marketers must always be one step ahead to remain competitive. Investing in the right digital marketing tools is investing in digital presence and excellence beyond traditional digital marketing efforts. As digital marketing continues to evolve, digital marketers should expect tools to become more sophisticated and better at maximizing digital efficiency.
Is your digital marketing team ready for 2023? This is a lot to take in for any business owner, which is why it’s valuable to partner with a digital marketing agency. Contact Connection Model today to learn more about how our services can help your business achieve the best results possible in 2023 and beyond.
Written By: David Carpenter