What Is A Digital Marketing Agency?

Agencies that leverage digital media and assets to drive results for businesses

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Connection Model

The principals who founded Connection Model and lead the company today have their roots in direct marketing, and have served in traditional direct marketing and advertising agencies. A Digital Marketing Agency leverages all things digital to drive results for businesses the same way traditional marketing and advertising were supposed to drive results using traditional media -- which used to be quite effective, but are largely failing businesses today.

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The Insights You Need ...

To drive your business forward

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Integrating With The Tools You Love

HubSpot | Salesforce | WordPress | Shopify | Big Commerce | MailChimp 

We know the tools and platforms you probably use and love. We can help you make them better. How? By getting them working in concert and applying automation between them. You'll be surprised how much heavy lifting can be taken off your / your team's plate by marketing automation.

What is a Digital Marketing Agency?

The principals who founded Connection Model and lead the company today have their roots in direct marketing, and have served in traditional direct marketing and advertising agencies.

To us a Digital Marketing Agency leverages all things digital to drive results for businesses the same way traditional marketing and advertising is supposed to drive results using offline "real world" media.

The problem is that the old, traditional, "interruption-based" media just don't work the way they used to.Traditional advertising in steep decline

A Digital Marketing Agency also holds itself and its clients' programs to the measurability and accountability metrics that were nearly perfected in direct marketing, meaning that ideas that work get increased investment (of time and resources). And ideas that don't work? Well, they get identified rapidly and turned off in hours or days, not weeks or months.

John Wanamaker made this phrase famous: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Now, 90 years after Wannamaker's passing, we suspect that 90% of (traditional, offline) advertising doesn't work.

We choose to work in the digital realm where we can see the results of everything we do. 

Digital Marketing growing rapidly

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Contact The Connection Model Team To Learn How We Can Help