Technology, especially in the digital landscape, advances faster than the speed of light. While that may be an exaggeration, the metaphor is not very far from the truth.
The ability to send electronic mail was one of the first of many technological advancements we had over the past century and obsolescence is nothing new when it comes to information technology.
But, not when it comes to email and its implications in digital marketing. Like telephone calls, it’s here to stay. It’s already a staple to the operations of a lot of organizations and it will still be vital to the success of many businesses in the future.
Here are 5 reasons why email marketing is still important.
It’s Engaging on a Personal Level
Email marketing is still one of the best ways to connect with your target market or audience and engage with them on a personal level. An email campaign, when done right, will make your audience feel like you’re always thinking of them.
Add in the fact that through email, you can reach your target market in real-time and that you can personalize each email to make people feel wanted. Personalizing emails is not hard to do, but it adds that familiar touch that potential or existing clients or customers would surely appreciate.
If you need further proof, please take note that based on statistics, 71% of potential customers for a business say that personalized emails influence their decisions if they will continue reading branded emails or not.
Who knew that adding a personalized touch to an oftentimes automated email marketing campaign is possible and effective to boot? That’s a win-win situation for your business and your clients.
It Keeps Things Simple and Cost-Effective
Emails can bring a lot of traffic to your website and are super cost-effective. Email marketing is still and probably always will be considered one of the highest ROI generating of all marketing strategies. To start with, a lot of the resources and technology that you need to start an email marketing campaign are free.
Email marketing is one of the fastest and cheapest ways to remind your clients that “Hey! We have a lot of new offerings for you! Please visit our website...”
And, we’re not only referring to savings in manpower or technology utilized in email marketing, but also about time. Time is a valuable resource in your business and one that can never be valued, at least straightforwardly.
That’s why we think businesses should always rely on email marketing above all else.
It’s Easy To Measure
The success of any marketing campaign hinges on the tracking and interpretation of results so you can devise a plan moving forward. One great thing about email marketing tools is that they provide a straightforward and simple way to measure the results of your campaign.
You’ll have constant access to delivery rates, unsubscribe rates, bounce rates, click-through rates, and also open rates. These are valuable insights to know whether your campaign is being effective or not which will then enable you to tweak your strategy and the elements you include in your emails.
Maybe it’s just a poorly constructed subject line or maybe you just need to make it more personal for your recipients? Transparency will surely benefit your goals in the short and long term.
It’s a Compelling Way To Get Your Audience To Take Part in Your Offering
Using the right buttons, placing them in your email at the right spot, and compelling your recipient to take part in your offering may pave the way for conversions.
An effective CTA, or what we know as Call To Action, at the end of your email is still one of the most effective ways to urge people to be your customer. It’s utilized everywhere and always a part of marketing strategies simply because of how effective it is.
Your personalized email ending with a CTA can help a lot in your success.
It Integrates SeamlesslyWithYour Other Marketing Strategies
Lastly, it’s not an IF or OR when orchestrating an email campaign. You can use it together or integrate it into your other marketing strategies. It should work seamlessly with other traditional or modern marketing campaigns because it’s that flexible.
It should help uplift the effectiveness of your social media, content, and webinar campaigns.
So, for those who are saying that email marketing is dead, don’t believe them. There are still 4 billion email users today.
Email marketing is an important part of your digital marketing strategy. It’s an excellent way to increase engagement and your repeat sales numbers. Contact Connection Model and we can help you analyze and boost your email marketing strategy today!
Written By: David Carpenter