Search Marketing Equity Dashboard

Build Search Marketing Equity®

We compare digital marketing strategy to building a strong asset, whether it’s a home, a building, or a successful business; online we build Search Marketing Equity.

You build long-term, appreciating assets.

You don't take shortcuts or crazy risks.

The highest ROI a business can achieve online typically comes from natural, organic search engine traffic. We enable traffic growth in this important area by improving a company's organic market visibility, then optimizing delivery of their site and the user-experience that follows, leading to more conversions and better outcomes.

We have a proven strategic process to increase organic market visibility through research, AI-powered content insights, performance-built websites, fresh streams of relevant content, all super-charged by advanced on-page & off-page SEO techniques ranging from Schema Markup to High-End Link Building.

One of the simplest ways to build Search Marketing Equity today is by optimizing site speed and user experience for visitors. 

Learn How Fast Page Speed Improves SEO
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Create Remarkable Content

We help our clients create content that people want to remark about. And that kind of content moves prospects through the stages of the sales funnel.

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Elevate Your Visibility on Google

Remarkable content properly marked up for Schema, paired with intelligent SEO strategy and proven tactics elevate your rank in search, which turns market potential into increased traffic for your business.

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Build Traffic Organically

We help brands build organic, social & referral traffic + inbound links by creating remarkable content, interactive polls, quizzes & calculators, intriguing articles and videos that visitors want to share and promote.

Building Search Marketing Equity®

Tracking Performance on Real-Time Dashboards

Our Unique Approach

We start with research. And in the field of Organic Search, there's no better source of data about your website and its potential than Google itself in the form of Google Search Console. 

From there we identify opportunities, namely keyphrases where Google has already recognized your potential, but hasn't elevated your results to a level where anyone has discovered you yet. We refer to this as finding your "troubled teens", as in identifying which keyphrases where you are showing up #13-#25, just off Google's traffic-rich first page.

Explore our full approach at a high-level below: 

Identify goals and objectives that are both substantial and achievable within a committed time period

Identify key roles and buyers who makes up your considered purchase cycle or decision process and build your personas around them. This work pays off in content development, media selection and targeting.      

There's no better source of research for your website and the potential that can be unlocked than Google itself via Google Search Console. Bing Webmaster can yield similar insights. We'll tap these sources and more to fully research and quantify your Market Opportunity and baseline your Market Visibility.

We help clients understand the potential of unlocking Google Search including a realistic assessment as to steps, investment and timeframe. 

Seth Godin says, "Be Remarkable. Create things people want to REMARK about."

We love this idea and will never forget it. As a result, it guides our strategy when it comes to creating content on the web: Create content that is unique, relevant to your intended audience, and remarkable, so that people will want to remark and share your ideas with their world.

Videos, pages and blog posts must be unique to your business to establish authority. They must be relevant and intriguing to your intended audience in order to earn engagement. Timeliness and consistency in publishing new content on a regular basis will earn you additional credibility and visibility. 

We'll help you quantify down to the word count and keyphrase basis what it will take to climb up Google's ranking for any given keyphrase and topic.

 

We enable our clients to markup their content so that its context and content can be more readily and easily understood by search engines and voice assistants alike.

This is an absolutely critical step to getting Alexa, Siri and Google Assistant to read your answer out loud for voice search results, and a necessary step to achieving greater presence and higher ranking in Google search results, in our experience. 

Your target audience needs a way to read and react, leave a comment, pose a question, subscribe to your content or take part in a poll or contest. This is a proven way of cultivating sharing and  increasing time on site and engagement... and it leads to one of our best strategies for natural link building (which follows)

The greatest content in the world is of little value to you (or anyone else) if it remains invisible -- confined to just your site.

Great content deserves to be shared. And the best possible shares come from your target audience whose sphere of influence is precisely who you want to reach: Their peers, associates, family and friends.

Valued Partnership that Elevates our Schema Markup Delivery

 
 

Schema App Powers Connection Model to deliver ROI for clients:

We see schema markup as an invaluable and inseparable component of organic search marketing in 2021, along with Content Optimization for Search and Technical Analysis and Insights.

Partnering with Schema App allows our agency to help our clients:

  • Boost Visibility on Google Search Results Pages (SERPs)
  • Increase Potential (impressions) from Organic Search
  • Increase Traffic from Organic Search
  • Stand out on Google by enabling pages to include Rich Results like Reviews / Star Ratings, Pricing, Availability, and FAQs 
  • Improve Click-thru rates from search results
  • Increase the variety of Google delivery formats in which our clients' pages appear

Search Marketing Equity is what you gain when you choose great digital marketing strategy, empowered and automated by technologies like Schema App, then execute relentlessly.

Should we be working together? Let's talk
Schema App Trusted Partner Connection Model
“The best place to hide a dead body is the second page of Google search.”

– Anonymous

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Search Engine Optimization (SEO) Recognition

WA Bellevue SEO Agencies for 2020

Expertise.com reviewed 27 SEO Experts serving Bellevue and Picked the Top 15

After a review of local experts, Connection Model, LLC has been identified and published on Expertise.com as one of the Best SEO Experts in the Bellevue, WA area, the closest major city to Issaquah, WA,  home of Connection Model. 

"Connection Model LLC is a digital marketing agency in Issaquah that serves the Bellevue metro area. This agency is focused on measurable efforts that prioritize revenue and lead generation. With inbound marketing as its core service, Connection Model LLC works with clients to devise targeted efforts and optimizes their websites to attract the customers most likely to engage with their business. Its activities are split between on- and off-page SEO methods, which entail strategic changes to content, site infrastructure, and the proliferation of inbound links." 

Visit the Top 15 Review on Expertise.com