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Results-Driven Digital Marketing Blog

          

Building Authenticity: Sustainability as a Core Marketing Strategy

With the effects of environmental degradation and climate change becoming more apparent, consumers have become more discerning than ever. Sustainability features are now more than something nice to have in products or services. Instead, these characteristics have become non-negotiable to most...

  David Carpenter         
Sustainability in Marketing

Building Authenticity: Sustainability as a Core Marketing Strategy

With the effects of environmental degradation and climate change becoming more apparent, consumers have become more discerning than ever. Sustainability features are now more than something nice to have in products or services. Instead, these...

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images for visual search optimization

Optimizing for Visual Search: The Next Big SEO Frontier

Have you ever noticed an actor in a movie use a sleek electric toothbrush in a shape and color you like? You’re considering buying one, but you’re unsure about the brand or model. And when you try to type “silver electric toothbrush” into Google, it...

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blind justice holding the scales in balance for ethical AI

Ethical AI in Digital Marketing: Balancing Innovation With Responsibility

Artificial intelligence (AI) has made waves across many industries, offering new capabilities that enhance efficiency, productivity, and revenues. One of the sectors that immediately adopted mainstream AI use is digital marketing. AI’s capabilities...

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