Search engine optimization (SEO) has been at the top of every digital marketer’s to-do list for some time. After all, Google now processes 8.5 billion searches daily. If you want to capture a bigger piece of that pie, we recommend cranking up your SEO methods.
Unknown to many, headings and tags play a crucial part in website optimization. This article will discuss just how valuable these components are. Read on to find a place for them in your SEO strategies.
Why Are Headings and Tags So Important?
In a nutshell, SEO is all about elevating visitor experiences. If you want to impress Google and other search engines, it’s essential to provide their users with unmatched value.
These factors help Google and your readers understand your content more. Without proper planning, your site will become a mess and send your potential customers running in the opposite direction. When this happens, your bounce rate goes up, making it impossible for you to rank in search engines.
What Is a Header Tag?
A header or heading tag is an HTML component that separates headings and subheadings on a page. You rank them from H1 to H6, with the former being the title. These headers make your site more readable.
What Is a Title Tag?
On the other hand, you use a title tag to provide a title for your web page. You can find it in the browser title bar or search engine results pages (SERPs). Remember, HTML documents require title tags.
How Are the Header Tag and Title Tag Different?
SEO is a multifaceted digital marketing strategy, and every component is just as important as the next. While we recommend using header and title tags correctly, it’s worth noting that they are not the same thing.
For starters, their placement should be a clear giveaway.
Title tags show up in SERPs. These are the hyperlinks potential clients will see before they click on your site. You won’t find them on your website.
Meanwhile, you will see header tags on your webpage. Often a page’s title, the H1 tag would be in the large, standout text. You won’t often find them in search engines.
How To Create and Implement Good Tags
So, how do you create and implement good header and title tags? Let’s discuss each component in more detail below.
- Header Tags
Choosing the correct heading tags is half the battle. Keep them simple to avoid confusing search engine crawlers. Doing so will make your content stand out from a sea of competition. You can use up to six tags arranged from most to least important.
- Title Tags
Good tags differentiate every page on a website. They should contain relevant keywords that match user queries and your content.
Here are some best practices we recommend for header and title tags:
- Use only one H1 header per page to help Google determine your topic
- Add keywords early in your tags
- Avoid keyword stuffing at all costs because Google penalizes this practice
- Break up text blocks with subheadings
- Optimize for featured snippets (more on this below)
- Write with your target market in mind, not search engines
- Just like with header tags, use keywords for these HTML tools
- Create a title tag for every page on your site
- Keep tags between 50 – 60 characters because it’s the limit for most mobile and desktop browsers
- If you have a strong brand, use it in your title tags to improve your click-through rate (CTR)
How Do Tags Affect Featured Snippets?
Have you ever searched a question in Google and found highlighted text excerpts on top of the SERP? If you have, you’ve encountered a featured snippet — content bits that quickly answer a query.
Once Google features you, you can enjoy a drastic boost in your organic traffic. It attracts the attention of visitors because it offers a direct answer.
Proper tag use can get you in Position 0. Use this format if you want to increase your chances of appearing in paragraph featured snippets:
- <h2>SNIPPET QUERY</h2>
- <p>PARAGRAPH SNIPPET</p>
Remember to include keywords from the search query on your H2.
Boost Your SEO Ranking Now
Search engine giant Google now boasts 4.3 billion users worldwide. For this reason, SEO and website optimization can do wonders for modern businesses of all sizes and industries.
Do you want to captivate, engage, and convert quality audiences? SEO is one of the most cost-effective digital marketing strategies to achieve this goal. At Connection Model, we have the team, technology, and experience to deliver desired results. Request a free consultation now to take your business to new heights.
Written By: David Carpenter