In digital marketing, SEO (search engine optimization) is essential for enhancing online visibility and driving organic traffic. Within SEO, two often overlooked but critical ranking factors come into play: backlinks and referring domains.
Read MorePillar pages benefit both readers and search engines, making them essential to any successful content marketing strategy. From boosting SEO rankings to providing a better user experience, pillar content drives traffic and generates leads effectively.
Read MoreIn today's rapidly evolving digital landscape, even well-established brands must regularly reassess their identities to stay relevant. As consumer preferences and expectations...
Read MoreToday it seems like you can't go anywhere without seeing a logo featuring a sans-serif font. Sans-serifs have taken the branding world by storm, yet hardly anyone realizes it, with companies across various...
Read MoreIn today's fast-paced digital landscape, the importance of a brand's visual identity cannot be overstated. As technology evolves and the average consumer is bombarded with...
Read MoreTo make informed decisions, understanding user behavior is vital, and Google Analytics provides essential tools to achieve this. The world of web analytics is changing rapidly, and keeping up with it is crucial for business success. A major shift is...
Read MoreAre you ready to migrate to Google Analytics 4 (GA4) and make the most of your analytics data? Web analytics is changing fast, and businesses need to keep up to stay ahead. A significant transformation is underway with Google Analytics, which means...
Read MoreThe world of web analytics is rapidly evolving, and businesses must keep up to stay ahead of the competition. It's essential to learn how to prepare for GA4 (Google Analytics 4) and the coming Google Universal Analytics (UA) sunset on July 1, 2023....
Read MoreAre you struggling to keep your marketing materials organized and easily accessible? Do you find it challenging to track the success of your campaigns and find areas for improvement? The solution might be as simple as effective tagging and...
Read MoreCustomer engagement is what it’s all about in the world of marketing. Gone are the days when you could rely on catchy slogans to drive a site or product’s curb appeal. Now, you need ways to entice several actions from your audience, whether it’s a...
Read MoreWith the ever-changing landscape of SEO, it can take a lot of work to keep up with Google’s algorithm updates.
Knowing what factors influence your website’s ranking is essential for any successful SEO strategy. But with so much information out...
Read MoreThis past year has been anything but ordinary for businesses and digital marketers. And there’s no sign that the coming year will be any different. One thing that has changed is the way people discover and relate to brands. It is more...
Read MoreGuest Author: Paul Wheeler
So you’re about to launch a new site? Congrats! We already know that a ton of work has gone into it to get to this point… But the process is not quite over yet. Before you hit the “publish” button, there are a few things...
Read MoreLet's face it, how we approach search engine optimization (SEO) today differs from how it was done ten years ago. One key reason is that search engine algorithms have been refined to better serve user needs.
While many algorithm updates are subtle...
Read MoreAt Connection Model, we understand the importance of keeping up with the latest trends to ensure the success of your business. With new technological advancements and changing consumer preferences, it’s more important than ever for brands to stay...
Read MoreWith the intense competition out there, businesses are constantly looking for ways to maximize their customer engagement and reach. Omnichannel marketing is a strategic approach that allows companies to provide customers with a unified experience...
Read MoreAre your digital marketing strategies struggling? If your brand or business is serious about increasing website visibility and engaging your audience, it’s time to step it up with video marketing for SEO.
How does video marketing work and how can...
Read MoreThere is one thing that everyone knows, and it’s that video marketing sells. Everyone uses video, whether you tune in to social media or see the stats on YouTube. Even all top businesses today have video integration on their websites and marketing...
Read MoreWhether you’re starting a brand new business this year, or you’ve been in the industry for years, it’s imperative to incorporate the latest marketing trends to stay relevant in today’s highly competitive marketplace. To ensure that your business...
Read MoreWe've reached the age where digital marketing, and the use of online marketing tools have become a crucial part of any successful business strategy. Online marketing tools like, new apps pop up each year and with it more and more social media...
Read MoreHashtags are everywhere on social media. But what do they do? And how important are they?
Read MoreIndeed, search engine presence and visibility are precursors to conversions. However, there’s always the age-old two-part question:
Read MoreAs we move further into the 21st century, digital marketing continues to evolve at a rapid pace, becoming more diverse, inclusive, and connected to real customer needs. With new technologies and platforms emerging every year, it can be difficult to...
Read MoreOn August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.
This change means that marketers must shift their...
Read MoreHave you been wondering how to dominate TikTok search results? Or maybe you’re trying to understand if TikTok provides a viable opportunity for your business.
In this blog post, we’ll break down everything you need to know about TikTok SEO.
We’ll...
Read MoreToday, a business website isn’t enough to guarantee high conversion rates. After all, there are 1.88 billion sites globally, each vying for consumer attention.
Instead, companies may need to learn some new tricks and follow industry trends to...
Read MoreSocial media is one of the most popular uses of the internet. It’s a great way to connect with people from around the world — including customers.
A majority of marketers are using social media for business these days; because accounts are free,...
Read MoreConnection Model is excited to announce we have once again been named one of the Best SEO Agencies in Bellevue, WA by Expertise.com.
Read MoreSearch engine optimization (SEO) has become a household term in the small business world. It’s no secret that appearing higher in search engine rankings can mean the difference between getting found by customers and remaining invisible.
Read MoreThe terms “pillar page” and “topic cluster” are often used together, but the concepts are quite different. A pillar page is a standalone page on your website that covers an overarching topic in-depth. A topic cluster, on the other hand, is a group...
Read MoreIt’s hard to believe that it has been ten years since content marketing tools like the infographic and the e-book were at the height of their popularity. Back then, businesses of all sizes used these tools to make information visually appealing, and...
Read MoreSearch engine optimization (SEO) has been at the top of every digital marketer’s to-do list for some time. After all, Google now processes 8.5 billion searches daily. If you want to capture a bigger piece of that pie, we recommend cranking up your...
Read MoreHave you ever heard of SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals? What about PEST (Political, Economic, Social, Technological) analysis? If acronyms like these make your head spin, you’re not alone. Marketing acronyms can...
Read MoreThese days, businesses have to be much savvier about how they market themselves online. In the past, a website was often enough to attract customers and generate leads. Today, businesses need to do much more to ensure their online visibility. One of...
Read More“Content is king.” This statement is as true now as when Bill Gates said it in 1996.
Today, content marketing is one of the fastest, most affordable ways to capture, engage, and convert quality audiences. It has revolutionized the online scene, and...
Read MoreHow do you stand out and compete with companies that competitively offer similar products and services as you? You need to get creative.
One way companies have done this is through paid advertising - where you create ad content and target a...
Read MoreMost marketers would agree a blog is important to your business’s website and to creating organic search opportunities. But what are the rules and guidelines for business blog writing in 2022? How long should they be? What format should they follow?...
Read MoreWebsites are great for driving traffic to your business and increasing sales. But before you can enjoy these benefits, you must ensure that your website is functional, beautiful, and snappy.
Slow and clunky websites can turn away potential...
Read MoreAs a business, staying up-to-date on the latest social media design and color trends is important. These trends can help you create more attractive graphics for your audience and are more likely to result in conversions.
We took a look at some of...
Read MoreIf you're an Instagram user, or a company posting regularly on your Instagram business page, you may have noticed a recent change to the Instagram feed. The popular social media platform recently updated its feed formula, giving users two different...
Read MoreDespite the current chatter about "visual search," it's not something new. Visual search has been around for quite some time, but it's only recently that SEO experts are becoming more interested in its digital marketing potential.
So, what is a...
Read MoreSearch engines like Google aim to provide consumers with valuable search results, which means that small businesses and mega-corporations alike can climb their way to the top of search engine results pages (SERPs) as long as they develop content...
Read MoreIn May of last year, Google announced a new update called the Multitask Unified Model, or MUM. It has become the topic of interest for most SEO specialists and businesses today, as once again, the update will be the basis of every digital marketer’s...
Read MoreOnline marketing has moved beyond search engine optimization (SEO); changes in Google’s algorithm are now emphasizing the importance of user experience (UX) in digital marketing. This means that business owners now have to prioritize the UX on their...
Read MoreNFTs (non-fungible tokens) are currently taking the online world by storm. Ever since the most expensive NFT was sold for over $91 million dollars, investors have had them on their radar. Additionally, with a potential to reach millions of dollars...
Read MoreConnection Model is a nimble Digital Marketing Agency focused on helping clients grow revenue, generate qualified leads, and acquire profitable new customers through measurable, accountable Inbound Marketing.
Read MoreDigital marketing has become increasingly complicated in recent years because of many new technologies and advancements. It’s crucial to continuously update and optimize your digital marketing tool kit to help keep your products and company on the...
Read MoreSocial media has evolved into a powerful marketing tool for businesses today. Facebook, Instagram, Twitter, and even LinkedIn are some of the largest platforms online that can make a significant difference for your business when utilized the right...
Read MoreThe Metaverse and Web 3.0 — these two terms have several things in common, but one that stands out above all is how they’re often misunderstood by the average person.
While there has been a definite increase in their usage, the truth is that we’re...
Read MoreAs the digital marketplace continues to evolve, businesses must be able to adapt to new changes in order to thrive. This is especially true in the realm of marketing and its ever-changing landscape. Efficient and effective marketing is difficult to...
Read MoreRemember the times when you were listening to a radio show and missed one part of it? There's no way to return and re-listen unless you ask the radio hosts themselves. Thankfully, with the advent of podcasts, this isn’t the case anymore.
Read MoreWhat makes a website pop or stand out above the crowd? What holds a visitor's attention and entices them to check out what your small business has to offer? If your goal is to generate income or business opportunities using your website then it has...
Read MoreSchema markup is a new, lesser-known SEO strategy. While underutilized, it is one of the most impactful implementations you can make for your website. To put it simply, it is a code that assists search engines in displaying relevant information. You...
Read MoreAre you wondering how to make mobile marketing a part of your marketing strategy? There’s no denying that mobile marketing can produce great results, and is much more likely to be engaged by your audiences. However, how do you incorporate mobile...
Read MoreIn today's world where nearly everyone is online, having a strong digital marketing strategy for your business is a must. It enables businesses to personalize communications to a specific audience, allowing businesses to promote directly to people...
Read MoreThere is no doubt that content is key for digital marketing. However, creating fresh and new content can be time-consuming — especially if you're doing it regularly. Thankfully, there are several ways to repurpose your content so that you're not...
Read MoreThe online marketing world is a chaotic place. When managing your digital marketing tasks, it may feel like a juggling act or trying to piece together a complicated puzzle - possibly overwhelming especially if you manage it within a small business....
Read MoreEvery business on the internet relies on its digital content to attract clients. The dynamic nature of the digital marketplace and the perpetually fluctuating trends for digital content continuously challenge digital marketers to produce the best...
Read MorePlaybook software can be used by any business to plan their moves and execute them effectively. HubSpot provides an incredibly useful tool called Playbooks. It helps you keep all of your important tips and tricks and allows you to access them from...
Read MoreToday’s businesses must find ways to create stronger connections with consumers on digital devices, including mobile. The digital customer experience (CX) not only involves how customers find your brand, but also the interaction that you have with...
Read MoreTechnology, especially in the digital landscape, advances faster than the speed of light. While that may be an exaggeration, the metaphor is not very far from the truth.
Read MoreYou have been burning through your budget trying to create an effective marketing strategy to no avail. What’s worse is that despite spending so much time, money, and effort, you’re still not seeing the results you wanted. Your business reach is...
Read MoreDo you want to work on your social strategy and see a bigger ROI by utilizing the best social media platforms?
Your company can reap great marketing benefits from social media. It's an excellent way to generate new leads, connect with existing...
Read MoreCompared to organic visitors, ad clickers are 50% more likely to purchase products or services. This only shows that your business should stay abreast of the Google Ads and PPC trends in 2022 and integrate them into your digital marketing mix. To...
Read MoreOur daily lives have become inextricably linked to social media. According toIDC research, at least 80% of mobile phone users look at their devices before getting up in the morning. Although social media is the most popular digital marketing...
Read MoreA website that doesn’t rank on the top 10 of the search engine results page or SERP is essentially invisible. In fact, one research study conducted by HubSpot shows that 75% of online searchers will never go past the first page of the SERP.
Read MoreIt’s no exaggeration to say that the COVID-19 pandemic brought us all firmly into the digital era. The quarantines and social distancing orders over the past year served as catalysts for change in terms of consumer behavior.
People are now spending...
Read MoreUpdates and upgrades have long been part of Google’s business - as part of the company’s commitment to improvement, and driving innovation. Recently, the tech company announced a couple of important changes to its Google My Business (GMB) service.
Read MoreIn recent months, conversational marketing has been gracing social media pages, online courses, and webinars. With the market’s growing demand for quick omnichannel platforms, companies started looking for AI-powered chatbot and leadbot services....
Read MoreEvery small business has one common goal: growth. A successful expansion can mean an increased customer base, improved brand recognition, and more profits.
To achieve this goal, you need to use the most ideal approach in promoting your products or...
Read MoreA quick loading time is a must-have for any website. A website that takes a long time to load has a higher likelihood of being abandoned by users. Every website is different in terms of loading time and performance, and complicated websites take...
Read MoreThere is nothing more frustrating for digital marketing professionals than to see their digital campaigns fall flat. All that work, all that time and effort spent trying to reach an audience and it’s wasted. However, what if you could position an...
Read MoreYes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...
Read MoreBrand building is a big deal. Forbes' "Why Brand Building Is Important" puts it this way: "Brands do better in tough times compared to unbranded products. Brands outlive product cycles ... No branding, no differentiation. No differentiation, no...
Read MoreHave you been struggling to find success with transitioning to an Inbound Marketing strategy? To understand the underlying reason some websites fail to attract and convert new visitors requires answers to several basic questions. Advancements to the...
Read MoreMost websites are more than happy to have a conversion rate of around 1% to 2%. However, what about the other 98% or 99% of website visitors that don't request additional information, don't respond to your call-to-action and don't actually purchase...
Read MoreAs a business, you probably think of Google when it comes to search engine rankings. This is understandable since the search engine giant dominates roughly 90% of all organic traffic.
But it would probably be a mistake to believe that this will...
Read MoreAs a business, you want to be available to as many potential customers as possible. But the law might also require you to make some accommodations for visitors to your website. If you think that anyone can use your website, you’re probably mistaken....
Read MoreMost small businesses rely on their Google My Business (GMB) listings to boost brand awareness and drive traffic to their business. Part of getting the most out of your digital marketing strategy is keeping your GMB profile up to date, responding to...
Read MoreAt some point, you’ve probably asked yourself whether it’s worthwhile to invest time on Twitter as a business owner. Or is it a complete waste of time? The truth is that it can be either or of those things depending on your strategy. Twitter success...
Read MoreOver the past year and a half, the digital landscape has shifted dramatically. More people are working from home and shopping online than at any time in the past. This presents digital marketers with both challenges and opportunities.
Since many...
Read MoreIt will be tough to outrank your competition if you don't know where you stand. But it’s also not uncommon to wonder how you’re being outranked by a newer or smaller competitor when you feel like you’ve done everything right. Conducting competitor...
Read MoreIn war, you don't enter a battlefield without a plan and in business, you don't start without a strategy. As the world transforms, digital strategy becomes an important part of our marketing endeavors. If we want to stand out from the rest of the...
Read MoreThe focus of searches on Google for many years was to match keywords, queries, and content. Then, about a decade ago, Google launched a more intelligent version of its search engine that understood the relationship between searches for people,...
Read MoreWhenever you undertake a project, whether it be building a deck or ranking your company’s website, you’ll work faster and smarter when you have the right tools at your disposal. Whether you’re talking about home carpentry or digital marketing, a DIY...
Read MoreMost businesses understand thatcontent marketingis a vital part of a successful digital marketing strategy. It should go without saying that it’s essential for any website to having up-to-date and engaging content. And part of this is effectively...
Read MoreIf your brand is struggling to achieve and maintain its SEO rankings, you’ve probably figured out that it’s hard. One of the reasons is that so much information about SEO is inherently flawed.
Google claims that somewhere around 10,000 signals...
Read MoreIt would be a bit disappointing if every website you visited on a particular topic, say “kayak repair,” had exactly the same content. If your business sells products or services in this market, you’d want them to stand apart from the competition....
Read MoreGoogle announced in 2020 that it would be introducing a new ranking algorithm in the coming year. The search engine regularly changes how it ranks websites, so this likely didn’t come as a shock. What is surprising is that Google is planning to give...
Read MoreIf you own or manage a local brick-and-mortar business, you want to reach people in the surrounding area. If you aren't optimizing for local search, you could miss out on a significant portion of your potential customers. An increasing number of...
Read MoreIf it’s your job to come up with content ideas for your company’s blog, you may run into frustrating roadblocks. After all, how many ways can you cover the “benefits” of using a certain product or highlight some other aspect of your business?
Ask...
Read MoreHave you ever read a piece of content on the web that was just a wall of words? If you’re like the majority of people, it wasn’t a fun experience, and you might even have abandoned the website to find something else.
Headings (h1 vs h2) are critical...
Read MoreWhen you work with your website daily, you may not notice if it’s becoming outdated or not functioning the way it should. But with more and more consumers going through search engines to locate the businesses they need, a strong web presence is...
Read MoreConversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track how...
Read MoreWhen your business has a website, it’s probably not going to remain static for long. Pages get deleted or moved from one domain to another, or you might decide to change the structure of your site. Handling these changes correctly is critical to...
Read MoreA 2016 Business Insider report discussing emerging technologies in business predicted that chatbots would be a dominant force in marketing by 2020. This prediction has proven accurate. But are companies using chatbots effectively enough to engage...
Read MoreIf you’ve ever needed to hire a locksmith, an electrician, a lawyer, or a car repair company, you know that these are time-sensitive requests. Not only that, you don’t want to trust any of these jobs to just any local business. You need someone you...
Read MoreIf you own or manage a local business, you have a lot on your plate. Sure, you need to be able to deliver the best products and services, but what about your online presence? People need to be able to find and connect with you online, and this can...
Read MoreAs a business, you increasingly rely on the internet to attract customers and make new connections. That also means that you rely on the search engines, namely Google, to show your website in organic search results for various terms. But, what if...
Read MoreThe world of business continues to get increasingly complex. Consumer preferences are changing fast, and the brands that can keep up with these demands have the best chance at long-term success.
Artificial intelligence (AI) technologies have been...
Read MoreMany small businesses appeal to a local audience, meaning people are searching for them online with localized terms. A few examples include “plumber near me,” “restaurant with reservations tonight,” and “estate lawyer in Seattle.”
Read MoreThere is little doubt that SEO continues to evolve and become more sophisticated. Google’s list of ranking factors, such as page load speed and being mobile-friendly, are a few recent additions. But, one thing hasn’t changed - the value of backlinks...
Read MoreIt’s no surprise that more people are spending time on social media than ever. COVID-19 created an unprecedented demand for online content as people, many stuck at home, turned to social outlets as a way to connect with loved ones and engage with...
Read MoreArtificial Intelligence, or AI, has been reshaping the face of digital marketing for several years. AI technology can help speed up and optimize many different marketing tasks, improve customer experiences, and drive higher conversion rates.
If...
Read MoreThe COVID-19 pandemic remains top of mind for many business owners and digital marketers heading into the new year. But that doesn’t mean you don’t still need to innovate and find ways to connect with your target audience.
Many businesses put...
Read MoreNow that websites are increasingly accessed from mobile devices, it no longer works to simply have a static website that only looks stunning or functions well on a computer screen. And, if you care about the user experience and your search engine...
Read MoreWhen you decided to create a website for your business, you probably weren’t thinking about the structure of your URLs. But it’s important and not something you want to re-do months or years down the road.
A URL that has the right structure is clean...
Read MoreEvery business wants it. But, not everyone has it. Brand authority. It’s presented as a solution to many digital marketing challenges, and it’s also a worthy goal in itself.
But, you need the right content to build and sustain it. Here is what you...
Read MoreIf your business is looking to rank in Google, it needs to produce content that aligns with search intent. If you are optimizing for various search terms but not getting the results you expect from your inbound marketing efforts, the disconnect is...
Read MoreIt’s tough to have an effective and comprehensive digital marketing strategy that doesn’t consider keywords. With Search Engine Optimization (SEO), keywords are one of your foundations and the drivers that can get you top spots in organic search...
Read MoreA new feature has been announced for Apple Maps, which allows users to post ratings and photos of businesses, but no reviews - yet. This presents a major change and a significant opportunity for businesses that want to reach as many potential...
Read MoreYou’ve taken a look at your website’s analytics and noticed that your bounce rate is through the roof. Unfortunately, a higher number isn’t better when it comes to this metric.
When your bounce rate is high, you probably won't get the conversions...
Read MoreIf you’ve heard that email marketing is dead or dying, don’t believe it. The truth is that email marketing can either be a waste of time or an incredibly effective strategy to boost conversions and increase brand loyalty.
Worldwide, we send and...
Read MoreIf you’re confused about the best way to describe your content with meta descriptions or meta description tags, you’re not alone. Google likes to change its policies in reference to a lot of things. Meta description and meta description guidelines...
Read MoreThe digital marketing landscape can shift quickly, making what your business is relying on to generate results ineffective. Content often takes a while to develop, and many brands don’t go back and revise information once it’s posted. By the time...
Read MoreWith so much in the world leaning toward automation, it's no surprise that bots and chatbot technology are everywhere, especially in the world of digital marketing strategies. While it's still necessary to be hands-on with any marketing strategy,...
Read MoreWhile you may believe that quality content wins out over quantity, there are valid arguments that having more is better. Customer expectations for brands are soaring, so your inbound marketing strategy should include having a massive amount of...
Read MoreEcommerce businesses are facing some tough hurdles. Customer expectations continue to rise at the same time that competition for online revenue is expanding.
Read MoreGoogle is the world’s most popular search engine for a reason. When people “search” for something on Google, they generally get the results they want. Google works hard at this, which comes down to its ranking factors.
But, what really matters to...
Read MoreAs a business owner, digital marketer, or both, you have plenty to do and probably not enough hours in the day to get it done.
To drum up new business and keep your current clients engaged, you’re also under constant pressure to deliver high-quality...
Read MoreAs the U.S. coronavirus and economic situation continue to worsen, brands are taking a closer look at their marketing strategies. Specifically, should businesses continue to advertise (yes), and what is the best way to connect with consumers?
Based...
Read MoreOrganic SEO or search engine optimization is one of the most powerful online marketing strategies available to your business. Right now, thousands of people are typing search terms into their phones, tablets, or PCs, hoping to solve a problem.
Each...
Read MoreToday’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...
Read MoreNo one could have anticipated the way that 2020 has unfolded. But, marketers are notoriously innovative, so here we are.
When the COVID-19 pandemic began its spread in the Spring, organizations were forced to reassess the way they do business and...
Read MoreWebmasters have long argued about whether link-building helps or hinders search engine optimization (SEO). Some avoid the practice altogether, while others insist that a well-planned, strategic and organic approach to link-building is an absolute...
Read MoreB2B marketing in the current environment can be challenging. Sure, there is plenty of data available to your business, but making sense of it and leveraging it at the right time requires a plan. At a minimum, you need to define buyer personas,...
Read MoreWebinars are an incredibly effective tool for your digital marketing strategy. They can help you generate leads, build brand recognition, and ensure loyalty through demonstrations, expanded content, and the sharing of expertise.
According to the ...
Read MoreAs technology becomes more advanced, consumer expectations of brands have continued to evolve. While consumers were once content to wait days or hours for a response to an inquiry, now most prefer something more immediate.
For brands, meeting these...
Read MoreVideo has become one of the most effective ways for companies to connect and engage with current and potential customers online. Busy lives and short attention spans have created a need for content that is both comprehensive and brief. Video content...
Read MoreEcommerce is one of the most competitive industries online. Whether you plan to sell electronics, t-shirts, or collector’s edition chopsticks, you’ll find others doing the same.
So, how do you get shoppers to click on your site and buy something...
Read MoreMarketing automation tools have delivered a level of efficiency to inbound marketing that wasn’t possible just a few short years ago. But, applying the same solution to every lead no longer makes sense in today’s environment.
Now that the technology...
Read MoreCreating a more customer-focused experience has become a top priority for digital marketers across industries in both B2C and B2B markets. Consumers are increasingly frustrated with brands that don’t tailor content toward their interests, making...
Read MoreIf you’ve ever done keyword research for search engine optimization (SEO), you know that the process can be complex. Sure there are some obvious choices, but those might also be the most competitive. Once you have a long list of potential keywords...
Read MoreIt’s a common practice for businesses to separate their digital marketing tactics to target various strategies such as organic or paid search. But creating these silos can be less efficient, waste time, and even cost you more money in ads and...
Read MoreAs COVID-19 has become a global pandemic and communities struggle to “flatten the curve,” many organizations are leveraging technologies like chatbots. Social distancing, remote work, and homeschooling are new challenges for many, and it’s no...
Read MoreOver the last few years marketers have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various...
Read MoreIf you're about to embark on the journey to better integrate your website's functions, what do you need to know? HubSpot and Shopify are both powerful tools. They can yield insights about your business, focus your marketing efforts, and make...
Read MoreWhat's better than a conversation with your customers or a potential lead? Conversation can teach you so much about your customers and your products. It helps you refine your offerings, and it helps your leads discover more about your products,...
Read MorePeople’s lives changed drastically over the past several months as COVID-19 became a worldwide pandemic. Governments reacted, schools closed, and travel came to a halt to slow the spread of the coronavirus. As businesses are struggling to make sense...
Read MoreConnection Model, LLC is excited to be named one of the best SEO Agencies in Bellevue, WA! Expertise.com identified Connection Model as one of the top Bellevue SEO agencies to its audience of over half a million people.
Read MoreCOVID-19 is the primary focus of many businesses today, whether they are shutting down due to widespread distancing rules or trying to hire staff and ramp up production due to new demand. Other businesses are pivoting quickly, moving to create new...
Read MoreHubSpot. Shopify. There are so many useful tools out there to help your business succeed online. These tools help you understand your customers, know their journey, and create an easy ecommerce experience for them. If you're using HubSpot, Shopify,...
Read MoreMarketing is complex at the best of times. Add the COVID-19 pandemic into the mix, and digital marketing becomes both more essential and more complicated. During this time, it's important to connect with your customers and to do it well. How can you...
Read MoreCustomers want better service from your business. According to Forbes, "54 percent make purchasing decisions based on customer service; for 19 percent, it’s the single most important factor when deciding which companies to patronize."
Are your...
Read MoreTo the outside eye, making changes within a business might look simple. To the insider, a decision such as a move from traditional to headless ecommerce can be both frightening and thrilling at the same time. The flexibility that you gain from...
Read MoreMove away from the linear model; headless ecommerce allows for new connections within your online retail system.
If your ecommerce approach is feeling unwieldy, it could be time for a change. However, making a move to a headless ecommerce model can...
Read MoreDoes your business prefer to take the tried-and-true path or to forge a new one? For retailers, choosing an online platform that provides the best customer experience is key to business success; however, it can be difficult to decide between a...
Read MoreThe ecommerce business has become highly competitive, and it’s a fast-changing environment. Many retailers are finding it tough going considering Amazon now controls over half (56.7 percent) of the US ecommerce space.
A recent survey by Big Commerce...
Read MoreMost businesses today understand that social media is vital for reaching and engaging with consumers. According to the latest figures from Statista, 82 percent of the U.S. population is on social media.
While your brand can share its latest blog...
Read MoreWhen someone asks a question in Google or enters certain search terms, they might receive a special block of information meant to provide a quick answer. Called “featured snippets,” these summaries from top-ranked webpages can be a windfall for a...
Read MoreConsumer behavior has evolved. People have much more control over the content with which they engage, and the media they use to make connections with brands. While consumers want simple, and instant, access to products and services, they want this...
Read MoreGoogle has been placing greater emphasis on mobile and local search for several years running. In 2018, as part of the search engine’s 20th anniversary, Google decided to upgrade its Google Feed feature to improve search. Now called Google Discover,...
Read MoreWords often aren’t enough to truly engage your target audience. The most amazing marketing campaigns are going to leverage a variety of mediums to get your message across. Increasingly, people are drawn by all things visual.
Read MoreA great infographic by Vahe Habeshian and MarketingProfs.com on retargeting and the ins and outs of reaching customers on a second try. Check out their graphic below or visit the article for more information.
Read MoreIn the last few years, “near me” searches have skyrocketed as consumers have figured out that they can use these terms to find local services, products, and businesses. There has been 500 percent growth in "near me" inquiries containing buy or...
Read MoreA common digital marketing goal is to rank #1 for a high-value search term that will bring in a lot of traffic and potential conversions. However, Google has thrown a wrench in some of the best-laid digital marketing plans and now has what is...
Read MoreIf your business wants to gain and keep the attention of the world’s largest search engine, it will have to master as many of Google’s features as possible. What’s super frustrating is that Google is constantly changing its features.
When consumers...
Read MoreYour digital marketing campaign is meant to achieve one ultimate goal: to drive conversions. While it should be engaging and provide a valuable experience for visitors, it won’t do you much good if no one buys anything, so conversions are one of the...
Read MoreA successful digital marketing strategy involves a good deal of planning. If you’re just posting things on the fly, you won’t get as much bang for your buck as if you took a more deliberate approach to your content.
That’s not to say you can’t still...
Read MoreOnline marketing continues to evolve. There are now more platforms and new technology available to reach and engage with current and potential customers. What hasn’t changed is the goal.
You still need people to “convert” or click through to your...
Read MoreIf your business website ranks highly in the search engines, you’re golden. If it doesn’t, you’ll need to dedicate some significant digital marketing resources to search engine optimization (SEO). A big part of this involves keyword research and...
Read MoreCreating a more personalized experience for customers has become a top priority for marketers across every industry, from retail to banking to manufacturing to hospitality. Whether its B2C or B2B, customers have become increasingly frustrated by...
Read MoreVoice search isn’t just here to stay; it’s on the rise. Consumers are attached to their smartphones and have become more and more enamored with their smart home devices such as Google Home and Amazon’s Echo.
Just as the use of these devices is...
Read MoreConnection Model is proud to announce we have been named a Drift Top 50 Conversational Marketer for 2019. The recognition is for top companies who have fully adopted conversational marketing and are using it to help customers meet and exceed goals.
Read MoreThere have been more changes in marketing in the last five years than in the last 50. This rapid progress in the way that businesses reach customers isn’t likely to slow down in the coming year.
If your company is still relying on mailers and other...
Read MoreWhether you lean toward the content or sales side of digital marketing, staying updated on your industry is vital. What worked in 2018 and 2019 may not be as effective in the coming year.
Digital marketing conferences give you the opportunity to...
Read MoreIf you're intimidated by the idea of using chatbots to grow your business, you're not alone. The idea of trusting a machine to do certain tasks generally done by humans can be unsettling.
Truthfully, though, robots aren't gearing up to take over the...
Read MoreAs consumers have more choices and have become increasingly impatient, companies are focusing more on improving and personalizing the buyer's journey. This journey begins at the awareness stage and culminates when a consumer makes the decision to...
Read MoreAs communication channels have evolved, one of the goals has been to remove obstacles. The Pony Express served a purpose, but no one liked waiting days or longer for a response. So, the telegraph was invented, but those messages took forever to...
Read MoreIf your business is only focusing on bottom-line results, those figures are likely to be disappointing. Whether you like it or not, times have changed. Today, more than 4.62 billion people are active on social media, and some conversations might...
Read MoreThere was a time when local businesses faced a host of challenges in growing their brand. Traditional advertising and word of mouth were a few of the options, and those print ads came at an outrageous cost. While there may still be obstacles, local...
Read MoreYour business has probably put a lot of time and effort into its YouTube digital marketing campaign, and for good reason. The platform has over a billion users, and statistics show that using branded videos can increase engagement and conversions.
...
Read MoreOnline review sites have been around for about a decade, and they now play a dominant role in consumer buying decisions. However, how online reviews specifically impact business results has been largely a point of speculation - until now.
Marketing...
Read MoreConnection Modelis thrilled to officially announce that we are one of the top service providers in Seattle! UpCity launched the Local Excellence Awards as a follow up to their national awards in early 2019, celebrating the top 20 service...
ROI is the crown jewel of any effective marketing team. Whether in-house or external, groups of marketing professionals measure their success based on the dollars brought in relative to the dollars spent on marketing efforts. This may seem like a...
Read MoreUsing social media sites like Twitter to promote your business is an acceptable practice, but selling yourself online can be tough. Everyone's trying to achieve the same goal, so how you approach Twitter can make a difference in the success of...
Read MoreThe retail ecosystem is changing at an accelerated pace, and it's rapidly transforming the face of brands. Even though staples like Macy's, JC Penny, and the Gap are closing stores, the truth is that consumer spending is up and retail is simply...
Read MoreAs a local business, you want to take advantage of every tool Google provides to reach prospective customers through geo-specific marketing. Google Business Profile, formerly known as Google My Business (GMB), is one of those tools, and it can help...
Read MoreLocal marketing provides the connection between your business and real-world customers. It bridges your business to the places where consumers live, work, and use your products or services.
Read MoreSocial media strategies for small businesses vary greatly from those for large or mid-sized businesses. First and foremost, you may have a very strict, very small marketing budget and you simply have to make do.
Read MoreHave you used Quora before? Chances are, you've used it to look up an answer to a question you have, or maybe even to ask one yourself. However, Quora can actually be a really handy tool in your digital marketing strategy.
How does a Q&A site play...
Read MoreIf your business is on Facebook, you're likely looking for ways to ramp up that presence and work on better engaging your audience and turning them into customers. It all starts with your Facebook Page. Ensuring that you've properly set up your page...
Read MoreIn digital marketing, the end goal is always to get a potential client or customer to your website to make a purchase, fill out a contact form, request a quote, or make an appointment. The page on your website where that customer lands to complete...
Read MoreWhen it comes to digital marketing, the goal is always to grow your business and increase revenue. And the social media platforms absolutely understand that goal. So much so, that they continue to add features that help businesses do just that.
Read MoreWith any marketing strategy, it's important to make sure you're implementing every process and tactic properly so that you don't make any mistakes. Email marketing is no different. Because precision matters when it comes to who is on your email...
Read MoreIs your business looking for new digital marketing strategies to help reach a bigger audience and resonate more with your customer base? Influencer marketing is a great strategy to test out as a way of increasing your audience and growing your...
Read MoreContent marketing is a form of marketing in which businesses use blog posts, ebooks, checklists, webinars, and more as a form of lead generation. Essentially, it's using any form of content to market your business.
It's been a powerful method of...
Read MoreWhen you google your business name, your website is typically the first result that comes up. So why would you bother putting ad money from your digital marketing budget behind promoting your business name as a keyword? This practice is called...
Read MoreOne of the biggest new trends in digital marketing and lead capture is chatbot automation. We have covered the basics on our blog as have many others. Now we want to get into some specifics on creating one of these with your Facebook Page's...
Read MoreYou may already be familiar with Google's AMP and its affiliation with website pages. If not, no worries. We'll go over exactly what AMP is, what its history is, and where it's going now.
AMP stands for Accelerated Mobile Pages, and it is...
Read MoreWhen it comes to your social media marketing tool arsenal, you want to make sure you have the best of the best, the cream of the crop. You want the top tools that are going to help make implementing your strategy as seamless as possible.
Read MoreEveryone in the digital marketing space knows that video marketing has been all the rage for the last few years. Now there's a new video sheriff in town, and it's called Vertical Video. This type of video has only been prevalent for a little over a...
Read MoreWhen you're working to grow the email list for your business and you see a few different people unsubscribe each time you send out a newsletter, it starts to feel a bit disheartening. It can be difficult to generate those leads, so why are they...
Read MoreAll businesses want their websites to rank well on search engines. The thing is, it can be really difficult to get those first page rankings. With so many different businesses and websites out there, how does one compete?
There are many different...
Read MoreWhen you think of video marketing in 2019, YouTube might not be the first place your mind wanders anymore. It's true that there are several different outlets for hosting video online these days, including Facebook, IGTV, Vimeo, and more. However,...
Read MoreWhen it comes to your social media content strategy, you have a limited number of options that make sense for your business. Creating your own assets, like hiring out graphic design, photography, and videography, can get expensive. You can only...
Read MoreIf you want to have a successful social media strategy for your business, there's one thing you just have to do. That's to plan ahead. This is why it's so important to create and maintain a content calendar for your business's social media platforms.
Read MoreAs new generations start to pop into the market, it's always a challenge to learn how to reach them. Especially with the rate that technology continues to grow and new tech consistently appearing, every generation becomes receptive to new products,...
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