Online Marketing Audit

There are over 435 million searches on Google every day* and 70% of B2B buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google.

Ask yourself:
Is your marketing working as hard for your company as it should be?
Do you wonder if your website is generating as much traffic as it could be?
Could small, low cost changes make all the difference to your marketing effectiveness?

Find out with a complimentary Online Marketing Audit from Connection Model, available to qualified businesses with 20 or more employees. This customized report will show you:

• How to use leverage software to find relevant keywords that will attract potential customers
• Tools to create and optimize keyword-rich content that is found search engines
• How to track your competitors' search engine performance and how to outrank them
• How to optimize every page of your website and track your performance over time
• How to convert more visitors to leads, and how to get alerted each time they revisit your site

There is no cost or obligation on your part. Simply request your complimentary Online Marketing Audit today.

What is Inbound Marketing?

Most marketers are familiar with the term “traditional marketing”, especially when found in context being compared to “digital marketing”, “online marketing” or “alternative marketing”. If you really consider the predominant media and tactics that make up “traditional marketing” (TV, Radio, Print, Direct Mail, Out of Home, etc.) you quickly realize that they are all “outbound” tactics – an approach Seth Godin famously coined as “Interruption Marketing” – the tactics that work only if they interrupt you to get your attention.

Inbound Marketing  stands in the opposite corner of the marketing world as an approach that does not depend on interruption, rather it depends on someone actively seeking you out for information on a topic, service, offering or product.

Connection Model is a resource for marketers looking to grow their businesses online. Many marketers have grown weary of traditional outbound marketing approaches (trade shows, telemarketing, traditional advertising, etc.) and have experienced ever-increasing costs, declining results, and unprofitable metrics for customer acquisition and qualified lead generation. Connection Model exists to serve these marketers and present genuine alternatives: smarter, more efficient methods for acquiring customers and generating leads.

A Digital Strategist from our team can come alongside you and your marketing programs to help and empower you to drive greater revenue from new and existing clients by:

1.            Launching a low-cost online marketing program to increase the visibility and “search-ability” of your website to drive increased site traffic,

2.            Enhancing your forms and landing pages to better motivate visitors to engage with you and capture more site visitors as leads,