David Carpenter
Maybe one department grabbed a tool, then another team acquired something slightly different. Suddenly, your marketing technology ecosystem looks less like a strategy and more like a junk drawer. Tech sprawl is real, and it sneaks up on businesses.
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When was the last time you bought something online? Did you feel like the brand was talking at you, or did they understand you?
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We've reached the age where digital marketing, and the use of online marketing tools have become a crucial part of any successful business strategy. Online marketing tools like, new apps pop up each year and with it more and more social media...
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