Results-Driven Digital Marketing Blog

Protecting Your Budget: Strategies To Prevent Ad Fraud

When you last launched a high-budget ad campaign, did you notice the analytics lighting up with thousands of clicks and impressions, but your conversions barely moved? If you dig deep, you’ll likely find traffic from suspicious sources and realize...

Mastering Negative Keywords: Boost Your PPC ROI and Ad Relevance

Pay-per-click (PPC) campaigns are one of the many channels digital marketers rely on to drive website traffic. To leverage this form of advertising, you must be excellent with keywords, especially negative keywords.

Negative keywords are words or...

What Are Google's Local Service Ads (LSAs) and Why Do You Need Them?

If you’ve ever needed to hire a locksmith, an electrician, a lawyer, or a car repair company, you know that these are time-sensitive requests. Not only that, you don’t want to trust any of these jobs to just any local business. You need someone you...