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4 Ways Marketing Has Changed Since COVID-19 and 3 Ways It Hasn't

As the U.S. coronavirus and economic situation continue to worsen, brands are taking a closer look at their marketing strategies. Specifically, should businesses continue to advertise (yes), and what is the best way to connect with consumers? Based on past experience with global crises and the...

  David Carpenter         
Marketing during the pandemic

4 Ways Marketing Has Changed Since COVID-19 and 3 Ways It Hasn't

As the U.S. coronavirus and economic situation continue to worsen, brands are taking a closer look at their marketing strategies. Specifically, should businesses continue to advertise (yes), and what is the best way to connect with consumers?

Based...

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How to Make Organic Search and Paid Search Play Well Together

It’s a common practice for businesses to separate their digital marketing tactics to target various strategies such as organic or paid search. But creating these silos can be less efficient, waste time, and even cost you more money in ads and...

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Retargeting: An Infographic

A great infographic by Vahe Habeshian and MarketingProfs.com on retargeting and the ins and outs of reaching customers on a second try. Check out their graphic below or visit the article for more information.

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