Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency | Marketing

chatbot conversation on mobile

What Chatbot Marketing Is and How to Use It In Digital Marketing

With so much in the world leaning toward automation, it's no surprise that bots are everywhere, especially in the world of marketing. While it's still necessary to be hands-on with any marketing strategy, bots and automation certainly don't hurt...

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Here is how brands can deliver personalized messages to consumers and boost engagement through a process called interactive marketing.

Interactive Marketing: What It Is and Why It Works

Marketers in 2020 have reached a point where unfocused marketing campaigns are no longer effective. Instead, consumers want and expect hyper-personalized digital marketing messages, which have become scalable thanks to various advancements in...

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White board labeled Local marketing.

A Closer Look at the State of Local Marketing

Local marketing provides the connection between your business and real-world customers. It bridges your business to the places where consumers live, work, and use your products or services.

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