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Results-Driven Digital Marketing Blog

          

Common PPC Mistakes That Could Be Costing You Thousands

Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall marketing ROI. Below, we’ve collated some of the most...

  David Carpenter         
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Common PPC Mistakes That Could Be Costing You Thousands

Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall...

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The Role of User Intent in SEO: Optimize for What People Really Want

Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...

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When and How to Expand Your Keyword List

Yes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...

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