David Carpenter
If you’ve ever done keyword research for search engine optimization (SEO), you know that the process can be complex. Sure there are some obvious choices, but those might also be the most competitive. Once you have a long list of potential...
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If your business website ranks highly in the search engines, you’re golden. If it doesn’t, you’ll need to dedicate some significant digital marketing resources to search engine optimization (SEO). A big part of this involves keyword research and...
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When you google your business name, your website is typically the first result that comes up. So why would you bother putting ad money from your digital marketing budget behind promoting your business name as a keyword? This practice is called...
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