If your business website ranks highly in the search engines, you’re golden. If it doesn’t, you’ll need to dedicate some significant digital marketing resources to search engine optimization (SEO). A big part of this involves keyword research and...
Read MoreWhen you google your business name, your website is typically the first result that comes up. So why would you bother putting ad money from your digital marketing budget behind promoting your business name as a keyword? This practice is called...
Read MoreIf you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded keywords. Is this a good strategy, or something that you should...
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