David Carpenter
Creating a more personalized experience for customers has become a top priority for marketers across every industry, from retail to banking to manufacturing to hospitality. Whether its B2C or B2B, customers have become increasingly frustrated by...
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ROI is the crown jewel of any effective marketing team. Whether in-house or external, groups of marketing professionals measure their success based on the dollars brought in relative to the dollars spent on marketing efforts. This may seem like a...
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In this day and age, going out and finding new sales prospects isn't always the best way to do things. That so-called "outbound marketing" of cold calls and door-to-door sales is outdated. Now, we do things a little bit differently. We utilize a...
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