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Results-Driven Digital Marketing Blog

          

The 'Ps' of Inbound Marketing: The Evolution

If you've been in business for a while, you've probably heard of the 4 Ps of marketing: product, price, place, and promotion. These elements were introduced in the 1950s by an advertising professor named Neil Borden. They were later refined by E. Jerome McCarthy and were given the name "the...

  David Carpenter         
Person working on a laptop and looking at their mobile phone.

The 'Ps' of Inbound Marketing: The Evolution

If you've been in business for a while, you've probably heard of the 4 Ps of marketing: product, price, place, and promotion. These elements were introduced in the 1950s by an advertising professor named Neil Borden. They were later refined by E....

Read More
Person typing on a laptop.

What Does A Professional Inbound Marketing Agency Know That You Don't?

Okay, so creating an inbound marketing strategy isn't necessarily rocket science. It's totally possible that your business execs could come up with a strategy just fine.

But what about when it's time for actual implementation? Can your team...

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Inbound marketing

Are You Ready for Google's Mobile-First Index?

It's no secret that you need to have a mobile-responsive and user-friendly website in order to rank well on search engines. Google simply isn't going to give the number one spot to a website whose mobile experience is extremely poor. In fact, as far...

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