David Carpenter
Imagine someone walks up to you and says, “Buy this watch.” That’s it — no explanation, context, or emotion. You’d probably blink a few times and say, “What?”
As human beings, it’s not enough to just be told. We want to feel. We want a reason that...
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Once upon a time, brands made million-dollar deals with A-list celebrities and high-profile public figures wearing their clothes or using their products. Influencer marketing was just that — famous people in front of professional cameras.
...
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You can’t always convert leads the first time. Sometimes, you must remind them about your company and product to rekindle their interest in your offerings. This practice of targeting users who’ve already engaged with your content or ads is called...
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