---
title: "It's True: Newsletters Can Be Effective Marketing Tools"
description: Considering you can reach thousands of receptive subscribers with just one click, email newsletters add up to some seriously cost-effective marketing.
image: https://mediashower.com/img/8E5371FC-AAC8-11E5-8775-B3BCC90CE8F2/beautiful-15704_640.jpg
---
[](https://www.connectionmodel.com/)
[Contact](https://www.connectionmodel.com/contact) | [ Support](https://www.connectionmodel.com/Support) | [Book a Demo](https://www.connectionmodel.com/contact)
[ ](https://www.connectionmodel.com/)
Subscribe
# It's True: Newsletters Can Be Effective Marketing Tools
E-mail newsletters are so 2009!
Or are they?
In an age where social media is king, it's easy to overlook tried and tested methods in favor of what's cool and sexy.
But trends come and go, whilst e-mail is here to stay. And if you're going to invest in your online marketing, you owe it to your business to use strategies that have stood the test of time and are known to deliver results.
*Well, hello to you too!*
Here's why e-mail newsletters are still worth the effort.
### 1. Reach
Sending out a message on social media is very much a gamble.
You can't be sure how many people will actually see your message, let alone how many will respond. People are constantly bombarded with all sorts of information on their news feeds, so it's easy for your content to get drowned out.
But there's more.
Social media algorithms are increasingly geared towards a model which encourages you to pay to "boost" your posts. Unless you pay for reach, only a small fraction of your audience will ever see your message.
An e-mail newsletter, on the other hand, goes directly to your target's inbox. This means it's almost guaranteed to reach 100% of your intended target audience on the first try.
### 2. Personalization
Online marketing is more than just a numbers game. A personalized message [will greatly increase](https://econsultancy.com/blog/63212-three-major-benefits-of-using-personalisation-in-marketing/) your chances of success.
This makes perfect sense. No-one wants to feel like they're just a sales lead, after all.
It's hard to beat e-mail when it comes to personalizing your message without too much effort.
And we're not just talking about addressing each subscriber by name, either.
E-mail newsletters are almost infinitely customizable. Simply by asking the right questions on sign up, you'll have access to invaluable data that can make your e-mails that much more relevant to each subscriber.
You can't do that on social media.
### 3. Engagement
People need to subscribe to your mailing list to receive your e-mail newsletters.
This means most people on your list actually want to hear from you. After all, they did give you permission to e-mail them, didn't they?
Besides, by their very nature, e-mails demand attention.
That e-mail newsletter isn't going away unless someone opens it or clicks delete. And since your subscribers are already receptive to your message, they're more likely to open it. You're effectively preaching to the converted.
### 4. Return on Investment
E-mail marketing campaigns [are well-known to have high ROI](http://www.dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf), and with good reason.
Creating engaging e-mails on a regular basis does take some effort, but it has relatively low overhead. You'll save on paper and printing expenses, and they cost nothing to send out.
*These trees like e-mail marketing.*
Considering you can reach thousands of receptive subscribers with just one click, that's some seriously cost-effective marketing.
### Conclusion
E-mail newsletters might sound old-fashioned, but they're far more effective than you think.
A good strategy doesn't have to break the bank, but it can pay off big time. E-mails also blow social media out of the water when it comes to reach and customization possibilities.
Dismiss them at your own peril.
Do you need help crafting an effective e-mail marketing campaign? [Contact us](https://www.connectionmodel.com/contact) for information on how we can help you.
Written By: Doug Milnor
Published on February 08, 2016
Last modified on July 23, 2024
Topics: [Marketing](https://www.connectionmodel.com/blog/topic/marketing), [Email Marketing](https://www.connectionmodel.com/blog/topic/email-marketing)
## Interested in a free website audit?
### Subscribe Here!
### Get our latest ebook
[](https://www.connectionmodel.com/conversational)
## Subscribe To Email Updates
Connect On Social
Connection Model
[+1-206-400-7724](tel:1-206-400-7724)
13555 SE 36th St
Bellevue, WA 98006
Hours: 8:00am-5:00pm PT weekdays
[Contact](https://www.connectionmodel.com/contact)
©2009-2026 Connection Model [Privacy Policy](https://www.connectionmodel.com/privacy-policy)
Connection Model
[What is a Digital Marketing Agency](https://www.connectionmodel.com/digital-marketing-agency)
[ What is Inbound Marketing?](https://www.connectionmodel.com/what-is-inbound-marketing)
[What is Search Marketing Equity® ? ](https://www.connectionmodel.com/search-marketing-equity)
[What is Organic SEO?](https://www.connectionmodel.com/search-marketing-equity)
[HubSpot Certified Partner Agency](https://www.connectionmodel.com/hubspot-certified-partner)
[How Fast PageSpeed improves SEO](https://www.connectionmodel.com/fast-page-speed-seo)
[Social Media Marketing
Search Everywhere Optimization](https://www.connectionmodel.com/search-everywhere-optimization)
[Brand Photography](https://www.connectionmodel.com/photography)[
AI-Based Website Revenue Agents
](https://www.connectionmodel.com/ai-based-website-revenue-agents)
[Preventing Digital Marketing Fraud](https://www.connectionmodel.com/click-fraud)
[How to get the most from our PPC Agency](https://www.connectionmodel.com/paid-search)
[Competitor Analysis & Market Assessment](https://www.connectionmodel.com/competitor-analysis-market-assessment)
[Boosting Search Visibility with Content Optimization](https://www.connectionmodel.com/content-optimization)
[Proper use of AI in Content Marketing](https://www.connectionmodel.com/ai-in-content-marketing)
[Connection Model has 7 reviews with an average rating of 5.0 stars on a 5.0 scale.](https://upcity.com/local-marketing-agencies/profiles/connection-model#about-us)
Third-Party Source: [Birdeye](https://birdeye.com/connection-model-167391799976667)
From The Blog
[](https://ecosystem.hubspot.com/marketplace/solutions/connection-model)