David Carpenter
Having been around since the late '70s, email marketing has long been one of the most prevalent approaches to driving leads and reaching prospective buyers. However, like bell bottoms and oversized collars, there seems to be less reliance on it,...
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Technology, especially in the digital landscape, advances faster than the speed of light. While that may be an exaggeration, the metaphor is not very far from the truth.
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Most websites are more than happy to have a conversion rate of around 1% to 2%. However, what about the other 98% or 99% of website visitors that don't request additional information, don't respond to your call-to-action and don't actually purchase...
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