David Carpenter
We’ve reached the point where video is a content format and a search channel. In fact, YouTube sees around 122 million daily active users worldwide. It’d be fair to call it the second-largest search engine after Google. Even Google’s AI Overviews...
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When big data started taking off around 2005, businesses gained access to vast amounts of information about customers, finances, and day-to-day operations. But having all that data did not mean people, especially marketing teams, used it. Many still...
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If you’re serious about optimizing your customer journey, drop the idea that every touchpoint needs its own form or contact button. Making customers explain themselves at every turn breaks the flow.
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