David Carpenter
Data is everywhere. Every time someone visits a website, signs up for a newsletter, downloads an app, or makes a purchase, they leave behind information that can tell a business something about them. Those businesses pay attention so that they can ...
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In case you haven’t heard yet, the average online shopping cart abandonment rate is above 70%. That means that for every 10 shoppers who reach your checkout page, seven leave without completing the purchase.
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