David Carpenter
Getting an answer online used to mean clicking through a list of blue links. Users would type in a question, scan the search engine results pages (SERPs), and choose a site to learn more.
The process was predictable, but fast forward to today, and...
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Do you remember when shopping meant walking through malls, browsing racks, and chatting with sales associates face-to-face? Perhaps you were also there when the digital age started replacing all these experiences with a few clicks on an app. Now,...
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When was the last time you bought something online? Did you feel like the brand was talking at you, or did they understand you?
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