David Carpenter
Content marketing is exciting. Not every digital marketer will agree, but what better way to let people know what you’re offering than through words and visuals?
Words are everywhere in digital marketing, with ads and websites being two of the most...
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Search engine optimization (SEO) has become a household term in the small business world. It’s no secret that appearing higher in search engine rankings can mean the difference between getting found by customers and remaining invisible.
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A website that doesn’t rank on the top 10 of the search engine results page or SERP is essentially invisible. In fact, one research study conducted by HubSpot shows that 75% of online searchers will never go past the first page of the SERP.
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