Results-Driven Digital Marketing Blog

9 of the Most Important Metrics to Track in Google Analytics

You've likely heard of Google Analytics at some point. It's the incredibly comprehensive (and absolutely free) website analytics platform offered by Google to let you know how your site is performing. You're able to view how many visitors come to...

Considerations About Eye Movement and Digital Marketing

There are all kinds of studies about eye tracking in advertising and the importance of catching your audience’s attention with high-quality images, bold fonts, and captivating videos. In fact, there are several online tools that track a user's...

Here's How Targeted Traffic Results in More New Business Leads

Page ranking with search engines is important if you want to increase traffic to your website. That is a given. After all, search engines like Google, Bing or Yahoo are a preferred way for consumers to find what they are looking for on the web.

...