Marketers always feel the pressure of rising customer acquisition cost (CAC). Getting that first purchase from someone now requires more ad spend, touchpoints, and brand interaction. The competition is more intense, and people have more expectations!
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After months of planning, designing, coding, and tweaking, you finally launch that website for your new business, or maybe your new app just went live on the App Store. Congratulations!
Now that people can access it, is your work done?
No! The...
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Search engine optimization (SEO) has become a household term in the small business world. It’s no secret that appearing higher in search engine rankings can mean the difference between getting found by customers and remaining invisible.
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