David Carpenter
Website user experience, also known as UX, is how it feels — not just visually, but emotionally and practically — for someone to interact with your website or digital product. Those feelings add up to tangible business outcomes. In fact, Forrester...
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Today it seems like you can't go anywhere without seeing a logo featuring a sans-serif font. Sans-serifs have taken the branding world by storm, yet hardly anyone realizes it, with companies across various...
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Customer engagement is what it’s all about in the world of marketing. Gone are the days when you could rely on catchy slogans to drive a site or product’s curb appeal. Now, you need ways to entice several actions from your audience, whether it’s a...
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