Results-Driven Digital Marketing Blog

Selling SaaS in Today's Digital World Without Going Bankrupt

Unfortunately, many software-as-a-service (SaaS) providers have ignored the service portion of their marketing and sales strategies. Instead of fully understanding a given customer's concerns, and then systematically matching a solution to address...

A Close Look at the Future of Retail

Though technological advances, innovative marketing methods and novel avenues for shopping have changed the face of the retail industry in the past few decades, more exciting changes lie ahead, says experts. Customers are more informed and no longer...

HubSpot CRM Accelerates Your Sales Process to Achieve Faster Results

What should a CRM do?

CRM is a fairly widely used acronym. Classically defined as “Customer Relationship Management”, it’s been known in the past by a whole slew of acronyms including SFA (Sales Force Automation), PRM (Prospect Relationship...