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Results-Driven Digital Marketing Blog

          

Rule #1 for Digital Marketing Analytics: Take Them Seriously

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act. Data, Data Everywhere Let's be real. The world is drowning in data. That is likely why Forbes continues to identify "data...

  David Carpenter         
blue tone laptop with analytic symbols

Rule #1 for Digital Marketing Analytics: Take Them Seriously

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act.

Data, Data Everywhere

Let's be real. The world is drowning in data. That is... Read More

10 Digital Marketing Metrics You Should Be Measuring

Perhaps more than any other kind of marketing, digital marketing at its best is like a symphony of different notes played by different instruments at different intervals. By its nature, it is marketing across multiple platforms with multiple forms...

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Ways to Ensure the Efficiency of Your Internet Marketing Strategies

Looking at your digital marketing budget, you likely know exactly where every dollar is going. Do you know, however, what each dollar is doing when it gets to its destination? In other words, are your internet marketing dollars being well spent?

...

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