David Carpenter
As consumers have more choices and have become increasingly impatient, companies are focusing more on improving and personalizing the buyer's journey. This journey begins at the awareness stage and culminates when a consumer makes the decision to...
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Virtually every C-Level Manager wants to see a return on investment (ROI). They want to be able to quantify the benefits of a given business decision so that they how to invest resources into future endeavors. What will happen to the company’s...
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Measuring and duplicating business success involves tracking your return on investment (ROI). Digital marketing is no different. In fact, measuring marketing ROI is most important because marketing is such a critical revenue-generating activity.
The... Read More
