David Carpenter
Have you ever walked through a shopping district and received a notification from a nearby shop? Maybe it was the just-opened branch of your favorite clothing store, or a brand celebrating its anniversary with 20% off on everything that day....
Read More
Marketers always feel the pressure of rising customer acquisition cost (CAC). Getting that first purchase from someone now requires more ad spend, touchpoints, and brand interaction. The competition is more intense, and people have more expectations!
Read More
Marketing is becoming more personalized than ever, with brands using the latest strategies and software for hypertargeted marketing. However, privacy regulations all over the world are also creating a stricter environment. Companies are hesitant to...
Read More
