David Carpenter
"Just the facts, ma'am." While this was the mantra of pop culture detective Joe Friday, it is a poor marketing strategy. Rather than relegating your FAQs page to the boring job of simply providing bland information about your products or services,...
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Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?
The answer is, of course, that there is true value...
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Webinars are an excellent way to generate business leads. They allow you to showcase a core competency while also helping you to be viewed as that all-important and all-knowledgeable market leader. However, what good is a webinar if potential...
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