David Carpenter
As its name implies, mobile marketing is aimed squarely at reaching mobile users with your marketing message. There are a number of reasons why mobile marketing is an essential part of your overall digital strategy. Consider these statistics:
"Just the facts, ma'am." While this was the mantra of pop culture detective Joe Friday, it is a poor marketing strategy. Rather than relegating your FAQs page to the boring job of simply providing bland information about your products or services,...
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