David Carpenter
Brand building is a big deal. Forbes' "Why Brand Building Is Important" puts it this way: "Brands do better in tough times compared to unbranded products. Brands outlive product cycles ... No branding, no differentiation. No differentiation, no...
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Conversion rate optimization can be one of the most challenging tasks in digital marketing. One of the reasons for this is that there is no magic formula that works for every audience and every page. And it’s also incredibly difficult to track how...
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As a business owner, digital marketer, or both, you have plenty to do and probably not enough hours in the day to get it done.
To drum up new business and keep your current clients engaged, you’re also under constant pressure to deliver high-quality...
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