David Carpenter
Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall...
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Social media strategies for small businesses vary greatly from those for large or mid-sized businesses. First and foremost, you may have a very strict, very small marketing budget and you simply have to make do.
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For the past several years we have seen our clients budget shift from traditional brand and direct marketing to Digital Marketing. Why, because the leads digital marketing generates are typically more qualified and are further down the sales...
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