Tech-savvy enterprises know that customers drive website design. How customers interact with the website, how they arrive, how they navigate, what they search for, the time they spend on a landing page, and if that page converts, all help to...
Read MoreThere is no doubt that we live in a mobile-optimized world. In fact, a 2016 study by HubSpot Research on global browsing trends showed that mobile notifications for published content has increased 34%, with upwards of 33% stating that their primary...
Read MoreWhen companies tout their customer-centric digital marketing approach, what exactly are they referring to? After all, aren’t all companies focused on their customers? Well, not exactly. While companies understand the importance of their customer...
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