David Carpenter
In this day and age, going out and finding new sales prospects isn't the best way to do things. That so-called "outbound marketing" of cold calls and door-to-door sales has been outdated for years. Now, we do things a little bit differently. We...
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We've talked about digital marketing and inbound marketing strategies before, and how to create one that will work for your business, but there's one thing you don't want to forget: your digital marketing strategy needs to align with your company...
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What's in a headline? There's a number here, a "how to" there, a couple of power words, possibly a colon and a few exclamation marks thrown in for good measure.
Now that formula doesn't seem very scientific. What actually goes into a headline to...
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