Results-Driven Digital Marketing Blog

What Every Marketer Should Know about Google Discover

Google has been placing greater emphasis on mobile and local search for several years running. In 2018, as part of the search engine’s 20th anniversary, Google decided to upgrade its Google Feed feature to improve search. Now called Google Discover,...

Google's Featured Snippet: What Every Digital Marketer Should Know

If your business wants to gain and keep the attention of the world’s largest search engine, it will have to master as many of Google’s features as possible. What’s super frustrating is that Google is constantly changing its features.

When consumers...

9 of the Most Important Metrics to Track in Google Analytics

If you haven't heard of Google Analytics at some point it's likely you've been living under a rock! It's the incredibly comprehensive (and absolutely free) website analytics platform offered by Google to let you know how your site is performing....