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Why Include Branded PPC in Your Digital Marketing Budget

When you google your business name, your website is typically the first result that comes up. So why would you bother putting ad money from your digital marketing budget behind promoting your business name as a keyword? This practice is called branded PPC, and it utilizes what we call branded...

  Doug Milnor         
Person typing on a laptop computer.

Why Include Branded PPC in Your Digital Marketing Budget

When you google your business name, your website is typically the first result that comes up. So why would you bother putting ad money from your digital marketing budget behind promoting your business name as a keyword? This practice is called...

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Mastering PPC Management

Yes, internet marketing strategies are much less expensive than other marketing approaches. However, that doesn’t mean that mistakes aren’t costly. In fact, when it comes to running a pay-per-click (PPC) campaign, a single mistake can all but...

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4 Tips for Getting Leads Online: From Social Media to PPC

For most B2B and larger ticket B2C organizations, leads are the lifeblood of your business. Without them, your products and services cannot circulate, and your business will die. Is it time to infuse new life into your business? If so, the first...

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