Results-Driven Digital Marketing Blog

What Are SEO-Friendly URLs and Why Should You Use Them?

When you decided to create a website for your business, you probably weren’t thinking about the structure of your URLs. But it’s important and not something you want to re-do months or years down the road.

A URL that has the right structure is...

What is Search Intent and Why Does It Matter for Your SEO Efforts?

If your business is looking to rank in Google, it needs to produce content that aligns with search intent. If you are optimizing for various search terms but not getting the results you expect from your inbound marketing efforts, the disconnect...

What You Should Know about Apple Maps and Business Reviews

A new feature has been announced for Apple Maps, which allows users to post ratings and photos of businesses, but no reviews - yet. This presents a major change and a significant opportunity for businesses that want to reach as many potential...