On August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.
This change means that marketers must shift their...
Read MoreDespite the current chatter about "visual search," it's not something new. Visual search has been around for quite some time, but it's only recently that SEO experts are becoming more interested in its digital marketing potential.
So, what is a...
Read MoreSearch engines like Google aim to provide consumers with valuable search results, which means that small businesses and mega-corporations alike can climb their way to the top of search engine results pages (SERPs) as long as they develop content...
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