David Carpenter
You've likely heard of guerrilla warfare, the attack strategy formed on the basis of "the element of surprise," and used heavily by the Patriots in the American Revolution. But we're not here to give you a history lesson. Instead, we want to have a...
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Increasing customer engagement is about complementing existing digital strategies with new approaches so that you have a complete inbound marketing strategy that gets customers to act. However, this doesn’t mean that all strategies work for all...
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Put yourself in your customer’s shoes. They’ve finally located a solution online. They arrive at your website and are interested in your offer. They click on your call-to-action (CTA) which sends them to your lead capture form. Except, your form is...
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