Doug Milnor
Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?
The answer is, of course, that there is true value...
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No matter how businesses and their customers change over time, there is one truth that remains constant. The relationship you build with your customers is the foundation on which your business succeeds or fails.
Admittedly, customer satisfaction may...
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