David Carpenter
Most customer experiences are messier than we would like to admit. Sales teams might have a solid process, and the support teams might have the best scripts, but if neither actually leads a customer to where they want to go, then what is the point?
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Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience...
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