David Carpenter
If you haven't heard of Google Analytics at some point it's likely you've been living under a rock! It's the incredibly comprehensive (and absolutely free) website analytics platform offered by Google to let you know how your site is performing....
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Everyone is concerned about how their data is being used, and rightfully so. Because companies can gain access to a lot of information about their consumers, or even potential consumers, it's important for them to be diligent about the ways they're...
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The verdict is in: outbound marketing has lost to digital marketing. Yes, there are still companies that use TV, radio, billboard, and print to reach their audiences, and yes, there will always be those companies whose marketing budget tilt in favor...
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