--- title: Subscription Marketing: Spotify Ahead of the Pack in Terms of Paying Users description: Apple's CEO Tim Cook proudly announced that Apple Music currently has 6.5 million paying users. Read more. image: https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3899_paid_subscribers_of_music_streaming_services_n.jpg --- [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg)](https://www.connectionmodel.com/) [Contact](https://www.connectionmodel.com/contact)   |   [ Support](https://www.connectionmodel.com/Support)    |    [Book a Demo](https://www.connectionmodel.com/contact) [![](https://www.connectionmodel.com/hubfs/Assets/Images/connection_model_full-tiny.svg) ](https://www.connectionmodel.com/)      Subscribe # Subscription Marketing: Spotify Ahead of the Pack in Terms of Paying Users We keep our eyes and ears trained on the **subscription marketing business** as it's informative and illustrative in the digital marketing space. Here's one of those timely and relevant examples: **Subscription Music**. In October Apple's CEO Tim Cook proudly announced that Apple Music currently had 6.5 million paying users. While that is not so bad considering that the streaming service was only launched in late June, it's probably still far from what Apple's ultimate goal in the streaming market is. Spotify, the company that Apple set out to challenge, passed 20 million paid subscribers in June and is showing no signs of backing down. This chart shows how many paying subscribers music streaming services such as Spotify and Apple currently have.  [![Infographic: Spotify Ahead of the Pack in Terms of Paying Users | Statista](https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3899_paid_subscribers_of_music_streaming_services_n.jpg)](http://www.statista.com/chart/3899/paid-subscribers-of-music-streaming-services/) More at [Statista](http://www.statista.com/chart/3899/paid-subscribers-of-music-streaming-services/) What's your favorite subscription music service? What other types of subscription businesses do you admire? Tell us below in the comments section. Written By: David Carpenter Published on November 29, 2015 Last modified on November 29, 2015 Topics: [Inbound Marketing](https://www.connectionmodel.com/blog/topic/inbound-marketing), [Marketing](https://www.connectionmodel.com/blog/topic/marketing), [Infographics](https://www.connectionmodel.com/blog/topic/infographics) ## Interested in a free website audit?   ### Subscribe Here! ### Get our latest ebook [![](https://www.connectionmodel.com/hs-fs/hubfs/Assets/Images/conversational-marketing-v2-600px.png?width=320&name=conversational-marketing-v2-600px.png "conversational-marketing-v2-600px.png")](https://www.connectionmodel.com/conversational) ## Subscribe To Email Updates Connect On Social Connection Model [+1-206-400-7724](tel:1-206-400-7724) 13555 SE 36th St Bellevue, WA 98006 Hours: 8:00am-5:00pm PT weekdays [Contact](https://www.connectionmodel.com/contact) ©2009-2026 Connection Model [Privacy Policy](https://www.connectionmodel.com/privacy-policy) Connection Model [What is a Digital Marketing Agency](https://www.connectionmodel.com/digital-marketing-agency) [ What is Inbound Marketing?](https://www.connectionmodel.com/what-is-inbound-marketing) [What is Search Marketing Equity® ? ](https://www.connectionmodel.com/search-marketing-equity) [What is Organic SEO?](https://www.connectionmodel.com/search-marketing-equity) [HubSpot Certified Partner Agency](https://www.connectionmodel.com/hubspot-certified-partner) [How Fast PageSpeed improves SEO](https://www.connectionmodel.com/fast-page-speed-seo) [Social Media Marketing Search Everywhere Optimization](https://www.connectionmodel.com/search-everywhere-optimization) [Brand Photography](https://www.connectionmodel.com/photography)[ AI-Based Website Revenue Agents  ](https://www.connectionmodel.com/ai-based-website-revenue-agents)   [Preventing Digital Marketing Fraud](https://www.connectionmodel.com/click-fraud) [How to get the most from our PPC Agency](https://www.connectionmodel.com/paid-search) [Competitor Analysis & Market Assessment](https://www.connectionmodel.com/competitor-analysis-market-assessment) [Boosting Search Visibility with Content Optimization](https://www.connectionmodel.com/content-optimization) [Proper use of AI in Content Marketing](https://www.connectionmodel.com/ai-in-content-marketing) [Connection Model has 7 reviews with an average rating of 5.0 stars on a 5.0 scale.](https://upcity.com/local-marketing-agencies/profiles/connection-model#about-us)  Third-Party Source: [Birdeye](https://birdeye.com/connection-model-167391799976667) From The Blog [![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.webp)![HubSpot Platinum Partner Logo PNG](https://www.connectionmodel.com/hs-fs/hubfs/HubSpot%20Platinum%20Partner%20Logo%20PNG.png?width=300&name=HubSpot%20Platinum%20Partner%20Logo%20PNG.png)](https://ecosystem.hubspot.com/marketplace/solutions/connection-model)