David Carpenter
It will be tough to outrank your competition if you don't know where you stand. But it’s also not uncommon to wonder how you’re being outranked by a newer or smaller competitor when you feel like you’ve done everything right. Conducting competitor...
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In war, you don't enter a battlefield without a plan and in business, you don't start without a strategy. As the world transforms, digital strategy becomes an important part of our marketing endeavors. If we want to stand out from the rest of the...
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The focus of searches on Google for many years was to match keywords, queries, and content. Then, about a decade ago, Google launched a more intelligent version of its search engine that understood the relationship between searches for people,...
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