David Carpenter
Brand building is a big deal. Forbes' "Why Brand Building Is Important" puts it this way: "Brands do better in tough times compared to unbranded products. Brands outlive product cycles ... No branding, no differentiation. No differentiation, no...
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Have you been struggling to find success with transitioning to an Inbound Marketing strategy? To understand the underlying reason some websites fail to attract and convert new visitors requires answers to several basic questions. Advancements to the...
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Most websites are more than happy to have a conversion rate of around 1% to 2%. However, what about the other 98% or 99% of website visitors that don't request additional information, don't respond to your call-to-action and don't actually purchase...
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