David Carpenter
Maybe one department grabbed a tool, then another team acquired something slightly different. Suddenly, your marketing technology ecosystem looks less like a strategy and more like a junk drawer. Tech sprawl is real, and it sneaks up on businesses.
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In case you didn’t know, influencers are now the trusted connectors in the digital world. They introduce products, spark conversations, and shape buying decisions through personal content rather than traditional ads. Their recommendations carry...
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Marketing is becoming more personalized than ever, with brands using the latest strategies and software for hypertargeted marketing. However, privacy regulations all over the world are also creating a stricter environment. Companies are hesitant to...
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